Google Marketing Live

July 9 – 11, 2018
San Jose Convention Center, San Jose, CA, United States

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Join us at Google Marketing Live, our annual event, which brings together leading digital marketers from around the world. Together, we are shaping the future of marketing.

Preview the product roadmap.

See Google’s senior leaders take the stage to reveal upcoming product innovations that will help you transform your business.

Stay ahead of the curve.

Gain access to new Google research, marketing insights, and cutting-edge digital best practices.

Lead the industry dialogue.

Engage with fellow industry leaders and share insights with Google’s product and engineering teams to shape future innovations.

Discussion

Featured Speakers

Kathy Mayor

Chief Digital Officer, Carnival Cruise Lines

Chris Bruzzo

Chief Marketing Officer, Electronic Arts

Dave Kimbell

Chief Marketing Officer, Ulta Beauty

Julie Rieger

President, Chief Data Strategist & Head of Media, 20th Century Fox Films

Sridhar Ramaswamy

Senior Vice President, Ads

Allan Thygesen

President, Americas

Mary Ellen Coe

President, Google Marketing Solutions

Catherine Courage

Vice President, Design

Kathy Mayor

Chief Digital Officer, Carnival Cruise Lines

Kathy Mayor joined Carnival Cruise Line in April 2016 as the company’s chief marketing officer (CMO). As CMO, Mayor is responsible for driving Carnival Cruise Line’s marketing strategy across a variety of platforms including digital marketing, e-commerce, advertising, guest loyalty and public relations. In addition, Kathy also supports digital marketing efforts across all 10 of Carnival Corporation’s portfolio of global brands.

Mayor most recently worked at Las Vegas Sands Corp. where she served as global senior vice president of strategy, CRM and e-commerce. In that role she led Sands’ corporate marketing efforts in marketing technology, data science and market research, and then led Sands China’s digital marketing, social marketing and e-commerce product management. Mayor joined Las Vegas Sands in 2008 and previously carried the titles of global vice president of CRM and loyalty marketing, and executive director of strategic initiatives.

Prior to joining Las Vegas Sands Corp., Mayor filled leadership positions at Caesars Entertainment, McKinsey & Company and Procter & Gamble.

She holds a Masters of Business Administration from Harvard Business School and a Bachelor of Science in Management Engineering from Ateneo de Manila University in the Philippines.

Chris Bruzzo

Chief Marketing Officer, Electronic Arts

Chris Bruzzo is the Chief Marketing Officer, where he leads the Marketing, Publishing & Analytics organization that is expanding EA’s reach to more players, connecting them to leading games and services, and building long-lasting relationships with our brands and franchises. Chris is responsible for the marketing of EA’s global brands, global publishing and demand planning, analytics and insights, and marketing communications.

Chris is a proven brand visionary and thought leader, having held leadership positions at Starbucks and Amazon.com. During his tenure at Starbucks, Chris was the architect of the Starbucks digital experience, building award-winning loyalty and personalization programs that created deep connections with customers. At Amazon, Chris oversaw marketing and public relations teams and led a team of software developers responsible for Amazon Wish Lists and gift registry services.

Chris is also the executive sponsor of SomosEA, the Latino employee resource group, supporting a culture where Hispanic/Latino employees thrive and creating access to opportunities in gaming for the Hispanic community. Chris holds a degree in political studies from Whitworth University.

Dave Kimbell

Chief Marketing Officer, Ulta Beauty

Dave Kimbell is Chief Merchandising and Marketing Officer at Ulta Beauty, the largest national beauty retailer providing All Things Beauty, All in One PlaceTM. The company offers 20,000+ products including color cosmetics, skincare, professional haircare and fragrances from 500+ well-established and emerging beauty brands, as well as a full-service salon in every store featuring personalized hair, skin and brow services. As a high-growth retailer headquartered in Bolingbrook, Illinois, Ulta Beauty operates more than 1,074 retail stores across 48 states and a rapidly growing e-commerce business.
Dave first joined Ulta Beauty in February 2014 as Chief Marketing Officer before being promoted to Chief Merchandising and Marketing Officer in March 2015. He leads an integrated team responsible for customer growth and profitability, including merchandising, assortment, pricing, marketing, store design, e-commerce, digital, loyalty and customer relationship management. Under Dave’s collaborative, guest- centric leadership, Ulta Beauty has reached more than 27.8 million loyalty members, brand recognition has increased dramatically, and newness and innovation in our merchandise assortment continue to drive our business.
Dave is a proven marketing and general management leader with more than 20 years of experience building brands, creating and delivering strategic growth plans, and developing strong and impactful teams. He previously served as Chief Marketing Officer and Executive Vice President at U.S. Cellular, Chief Marketing Officer and Senior Vice President of Seventh Generation, and Vice President of Marketing at PepsiCo. He currently serves on the board of directors for Big Brothers Big Sisters of Metropolitan Chicago. Dave received his bachelor’s degree in Economics from DePauw University and his MBA from Purdue University.

Julie Rieger

President, Chief Data Strategist & Head of Media, 20th Century Fox Films

Julie Rieger is the President, Chief Data Strategist & Head of Media at 20th Century Fox Film where she leads the Media and newly formed Customer Intelligence teams. The Customer Intelligence team mission is to understand and derive insights from what customers think, feel and do and apply to every aspect of the life of a motion picture.

Prior to joining 20th Century Fox, Julie held the post of EVP, West Coast at ZenithOptimedia where she led the global Hewlett Packard business.

Julie currently lives in Sherman Oaks with her wife and furry kids. She holds a degree in Advertising from Southern Methodist University.

Julie will add published author to her bio when her book The Ghost Photographer comes out from Enliven/Simon & Schuster on October 9th, 2018.

Sridhar Ramaswamy

Senior Vice President, Ads

Sridhar Ramaswamy oversees all of Google’s advertising products, which include search, display and video advertising, analytics, shopping, payments, and travel. Joining Google as an engineer in 2003, he’s been an integral part of the growth of Google Ads and Google’s advertising business.

Prior to joining Google, Sridhar was a Director of Engineering for the analytics platform at E.piphany. He also held research positions at Bell Labs, Lucent Technologies, and Bell Communications Research (Bellcore).

Sridhar joined the Palo Alto Networks’ Board of Directors in August 2017. He earned his bachelor's degree in computer science from the Indian Institute of Technology Madras, and his Master of Science and PhD in computer science from Brown University. He has published numerous papers on database systems and database theory and holds several patents in that area.

Allan Thygesen

President, Americas

As President of the Americas at Google, Allan leads the Company’s advertising business in North and South America. Prior to this role he was President of Google Marketing Solutions, overseeing the global mid-market and small advertiser business, which serves millions of customers and agencies worldwide. Allan is a sought-after voice in the technology industry and presently serves as a Lecturer at the Stanford Graduate School of Business and as an outside Director for RingCentral (NYSE: RNG).

Before joining Google in 2010, Allan was a Managing Director and Partner in the U.S. venture and growth funds of The Carlyle Group, where he led investments in startups in sectors including e-commerce, mobile advertising and imaging. Earlier, Allan served as EVP, sales and business development, at Wink Communications, which he helped take public in 1999. Before Wink, he worked in sales, marketing, customer service and finance management roles at various technology companies in the United States and Denmark.

Allan received a master’s degree in economics from the University of Copenhagen and an MBA degree from the Stanford Graduate School of Business, where he graduated as an Arjay Miller scholar. He lives in the Bay Area with his wife and four children.

Mary Ellen Coe

President, Google Marketing Solutions

Mary Ellen serves as President of Google Marketing Solutions, overseeing the global mid-market and small advertiser business which serves millions of customers and thousands of agencies worldwide. Her organization helps businesses get online and grow, focusing on sales and operations for this high-growth segment as well as the acquisition of new advertisers and SAS channel partners for Google Ads. Prior to this role she served as Vice President of Global Sales Operations and Strategy for Google’s sales and service organizations for the large client advertising and publisher businesses.

Before joining Google in 2012, Mary Ellen was a Partner with McKinsey & Company, where she advised leading consumer, media and retail companies, and also led the North America Consumer Marketing and Sales practice. Earlier in her career, she worked at the Leo Burnett Company on the Proctor and Gamble portfolio, and worked in Product Management in the durable goods industry at Haworth Inc. Mary Ellen completed her bachelor’s degree from the University of Michigan and pursued graduate studies at the Kellogg School of Management at Northwestern University.

Mary Ellen also served on the board of Whole Foods from December 2016, and was involved in shepherding the company through the acquisition by Amazon.

Catherine Courage

Vice President, Design

Catherine’s passion is delivering world-class products and services that drive customer delight, adoption and loyalty. She is currently driving this mission as VP of Product Design and Experience for Google Ads and Commerce. Catherine held similar executive positions previously at DocuSign, Citrix and Salesforce.com. Catherine co-authored the book “Understanding Your Users,” and is an active writer and speaker on creativity, innovation and design. She has been featured in Harvard Business Review, The Wall Street Journal, Fast Company, Huffington Post and TEDx. She has twice been selected by the Silicon Valley Business Journal – in 2011 as one of Silicon Valley’s "40 Under 40" young tech leaders, and in 2013 as one of Silicon Valley’s 100 Most Influential Women. Also in 2013, Catherine made Forbes list of “Top 10 Rising Stars at The World’s Most Innovative Companies.” She currently sits on board of directors for Insight Enterprises, the California College of the Arts and the Leukemia and Lymphoma Society.

Schedule

All Days
Monday, July 9
Tuesday, July 10
Wednesday, July 11

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  • Topic

    • Search
    • Apps
    • Platforms
    • Analytics
    • YouTube
    • Display
    • Mobile
    • Shopping
  • Event Type

    • Meals & Networking
    • Main Stage
    • Product Sandbox
    • Breakout

Monday, July 9

12:30 – 10:00 PM

Arrivals & Event Check-in

San Jose Convention Center Main Entrance

7:30 – 10:00 PM

Networking Welcome Reception
  • Meals & Networking

Lower Level Plaza

Tuesday, July 10

7:00 – 8:45 AM

Event Check-in & Breakfast
  • Meals & Networking

San Jose Convention Center Main Entrance

8:45 – 9:00 AM

Welcome Remarks
  • Main Stage

Main Stage

  • Matt Lawson
    Vice President, Ads Marketing

    Matt Lawson

    Vice President, Ads Marketing

    Matt Lawson is the Vice President of Ads Marketing at Google, where he is responsible for thought leadership, revenue acceleration, and product marketing for a broad portfolio of media and technology solutions. His teams help to drive awareness and adoption of mission-critical products for Google, including Google Ads and Google Marketing Platform. Prior to Google, Mr. Lawson was the Vice-President of Marketing at Marin Software, a leading digital marketing platform provider, and held a variety of executive positions at Coremetrics, one of the early innovators in web analytics.

9:00 – 10:00 AM

Innovations Keynote (Live Streamed)
  • Search
  • Apps
  • Platforms
  • Analytics
  • YouTube
  • Display
  • Mobile
  • Shopping
  • Main Stage

Main Stage

  • Sridhar Ramaswamy
    Senior Vice President, Ads

    Sridhar Ramaswamy

    Senior Vice President, Ads

    Sridhar Ramaswamy oversees all of Google’s advertising products, which include search, display and video advertising, analytics, shopping, payments, and travel. Joining Google as an engineer in 2003, he’s been an integral part of the growth of Google Ads and Google’s advertising business.

    Prior to joining Google, Sridhar was a Director of Engineering for the analytics platform at E.piphany. He also held research positions at Bell Labs, Lucent Technologies, and Bell Communications Research (Bellcore).

    Sridhar joined the Palo Alto Networks’ Board of Directors in August 2017. He earned his bachelor's degree in computer science from the Indian Institute of Technology Madras, and his Master of Science and PhD in computer science from Brown University. He has published numerous papers on database systems and database theory and holds several patents in that area.

  • Kim Spalding
    GM and Product Management Director, Small Business Ads

    Kim Spalding

    GM and Product Management Director, Small Business Ads

    Kim leads product management for the SMB and Emerging Market Advertising at Google. She was formerly the COO of HomeJoy, a home services startup. Prior to that, she was the vice president of Operations and vice president of Global Coffee Category for Starbucks. She received her MBA from The Wharton School of Management at University of Pennsylvania and her bachelor’s from Austin College. From 2002 to 2011, Kim co-founded Seia Wine Cellars, a Seattle winery known for their award-winning Washington Syrah. She also served on the Board of Directors for City Year Seattle, an education-focused non-profit.

  • Philip McDonnell
    Group Product Manager, Google Ads

    Philip McDonnell

    Group Product Manager, Google Ads

    Phil is a Group Product Manager overseeing the Online-to-Offline Product team at Google. Prior to Google, Phil founded a venture funded start-up, served on the board of directors for a healthcare technology start-up, and previously worked for Microsoft, Boston Consulting Group, and .406 Ventures.

    Phil holds an MBA from the Tuck School at Dartmouth and a Computer Science undergraduate degree from the University of Washington where he graduated with honors.

  • Nicky Rettke
    Group Product Manager, Video Ads

    Nicky Rettke

    Group Product Manager, Video Ads

    Nicky Rettke is a Group Product Manager for YouTube ads, focused on building end-to-end solutions for performance advertisers. Nicky has been at Google for almost 10 years and led the efforts around YouTube mobile ads before building YouTube's direct response business. Nicky graduated from the University of Pennsylvania with a B.S. and M.S. in Computer Telecommunications Engineering.

  • Anthony Chavez
    Product Management Director, Google Ads

    Anthony Chavez

    Product Management Director, Google Ads

    Anthony Chavez is a Director of Product Management at Google responsible for Google Ads.

    Previously Anthony worked on Mobile Search Ads including offline measurement and calls. Before joining Google in 2011, Anthony worked at Microsoft for 15 years where he led program management and engineering teams for a wide range of projects.

    Anthony holds a SB and MEng degree in computer science from the Massachusetts Institute of Technology.

  • Payam Shodjai
    Product Management Director, Google Marketing Platform

    Payam Shodjai

    Product Management Director, Google Marketing Platform

    Payam Shodjai is a director of product management responsible for Google Marketing Platform. He joined Google in 2006 and has worked on a number of consumer and advertising products, including Search Personalization, Web History, DoubleClick for Publishers and Ad Exchange. While working on video monetization, he co-authored the IAB’s VAST 3.0, VPAID 2.0 and VMAP 1.0 specifications. Prior to Google, Payam worked at Microsoft, McKinsey and a few startups. He holds a BSc in Computer Science from McGill and an MBA from Harvard.

Join our annual keynote to learn how our ads innovations are helping marketers meet the heightened expectations of today’s consumers.

10:00 – 10:20 AM

Deliver Growth: Predict What People Want to Drive Results
  • Search
  • Analytics
  • Main Stage

Main Stage

  • Jason Spero
    Vice President, Global Solutions

    Jason Spero

    Vice President, Global Solutions

    Jason Spero is Vice President of Performance & Programmatic at Google. He is the Global Business Lead for Search, Display, Shopping, and Google Marketing Platform. Previously, Jason was Global Head of Mobile where he drove strategy and operations for Google’s Mobile offerings on Search, Display, and YouTube. Jason is passionate about the transformative influence of mobility and connectivity.

    Jason joined Google in May 2010 as part of the company’s acquisition of AdMob where he was Vice President and General Manager of North America responsible for strategy and operations. In this role, he also led the company’s Sales, Business Development and Marketing teams.

    Jason has more than 18 years of experience in product, marketing and general management functions in mobile at Google, AdMob, Digital Chocolate and Openwave. He was also an Entrepreneur in Residence at Redpoint Ventures. Jason holds a bachelor's degree from Amherst College and an MBA from the Kellogg Graduate School of Management. He lives in San Francisco with his wife and two daughters.

Intent is the most powerful fuel for brands to drive results. But, throughout today’s consumer journey when there are more real-time signals than ever before, how do marketers keep up? Consumers expect brands to anticipate what they need and assist them in getting things done, and brands leading the way are building an engine for growth— with the right data and machine learning to make it happen.

10:20 – 10:50 AM

Morning Break
  • Meals & Networking

Concourse

10:50 – 11:10 AM

Google Assistant Main Stage Session

Main Stage

  • Lilian Rincon
    Director of Product Management, Google Assistant

    Lilian Rincon

    Director of Product Management, Google Assistant

    Lilian is a Director at Google leading core feature development for the Google Assistant. In her role, Lilian has shaped the direction of the Google Assistant, focusing on helping users have meaningful everyday experiences with the product. Prior to Google, she led the Skype Conversations as a Platform group, Translator and Android teams. Prior to Skype, she was one of the founders of Microsoft’s Creative Asset Management Platform. In 2018 Lilian was chosen as one of the top women in tech by Refinery29, in 2017 as one of the top power women for Marie Claire magazine and in 2016 as one of the top 20 latinos in tech by CNET. She completed her BSC in Computer Science from Simon Fraser University. These days you can find Lilian running around after her 1 and 4 year old kids somewhere in sunny California.

11:10 – 11:30 AM

Google Hardware Main Stage Session

Main Stage

  • Rishi Chandra
    Vice President and General Manager, Home Products

    Rishi Chandra

    Vice President and General Manager, Home Products

    Rishi Chandra is Vice President and General Manager of Google’s Home Products business, responsible for Google’s home hardware products like Google Home, Chromecast, and Google Wifi. In October 2017, Google announced its second family of Made by Google hardware, including two new additions to the Home line: Google Home Mini and Google Home Max.
    Rishi joined Google in 2006 as a product manager for Google Apps, Google's online suite of communication and collaboration tools for businesses and schools. Over the course of three years, he helped build Google Apps into one of the most strategic growth initiatives for Google. In 2010, he launched Google TV (now Android TV) to bring new streaming experiences to the television, and in 2013 launched Chromecast, the first hardware product designed and built by Google.
    Prior to joining Google, Rishi worked as a consultant at strategy consulting firm Bain & Company. He holds degrees in computer science and business administration from the University of California at Berkeley, as well as an MBA from Stanford University. Rishi lives in Los Altos with his wife, two children, and dog Taco.

11:30 – 11:50 AM

Google Cloud Main Stage Session

Main Stage

  • Tariq Shaukat
    President, Partners and Industry Platforms, Google Cloud

    Tariq Shaukat

    President, Partners and Industry Platforms, Google Cloud

    Tariq Shaukat is President, Global Alliances and Industry Platforms, at Google Cloud. In this role, Tariq is responsible for driving step-change growth through strategic partnerships and customers, global industry solutions, and customer operations. Previously, Tariq was President, Global Customer Operations, for Google Cloud, creating and overseeing its go-to-market operations including direct sales, sales operations, customer engineering, support, channels, and professional services.

    Prior to joining Google, Tariq was Executive Vice President and Chief Commercial Officer of Caesars Entertainment, where he oversaw Marketing, Distribution, Sales, Information Technology, Analytics, and Product across all lines of business, including casino, hotel, restaurants, nightlife, and live entertainment. He had joint P&L accountability for company-wide operational performance, and led the operational turnaround of Caesars, increasing EBITDA by almost 50% through a mix of efficiencies, portfolio realignment, and above-market revenue growth.

    Tariq joined Caesars as EVP & Chief Marketing Officer from McKinsey & Company, where he was a Partner working with clients across a range of consumer businesses, including financial services, travel, and media/entertainment. Before McKinsey, he worked in the technology industry at Trilogy, an enterprise software company, and The McKenna Group, a Silicon Valley based consultancy.

    Tariq holds a bachelors and masters degree in Mechanical Engineering from the Massachusetts Institute of Technology and Stanford University, respectively, and a masters degree in Technology and Policy from MIT. He lives in Silicon Valley with his wife, Gigi, and two sons.

11:50 – 1:30 PM

Lunch
  • Meals & Networking

Product Sandbox and Lower Level Plaza

11:50 – 6:00 PM

Product Sandbox
  • Search
  • Apps
  • Platforms
  • Analytics
  • YouTube
  • Display
  • Mobile
  • Shopping
  • Meals & Networking
  • Product Sandbox

Product Managers, Demos, Classroom Sessions, Meetings & Networking

1:00 – 1:30 PM

Introducing Google Marketing Platform
  • Platforms
  • Analytics
  • Breakout

Platforms Stage

  • Brad Bender
    Vice President, Product Management

    Brad Bender

    Vice President, Product Management

    Brad is responsible for global product management for the Google Display Network, Google Marketing Platform, Gmail monetization, and other emerging display and video advertising businesses. Under Brad’s leadership, the Google Display Network was named “Highest Rated Network Brand” by Advertising Perceptions four years running. Brad is a frequent guest speaker at industry events and conferences around the world and has been cited in Ad Age, Business Week, and The Wall Street Journal, among many other publications. In 2012, he was named a “40 under 40” leader by Crain’s New York Business.

    Prior to joining Google, Brad held multiple leadership positions at DoubleClick in both the US and Europe. Most recently, he was their Vice President of Product Management responsible for the optimization suite of products used by many leading publishers, agencies, and marketers worldwide. Brad is an inventor of several patents in the areas of data and privacy.

    Brad graduated with a bachelor’s degree from Cornell University. He currently lives in Palo Alto with his wife, twin daughters, and their dog.

  • Sean Downey
    Vice President, Media Platforms

    Sean Downey

    Vice President, Media Platforms

    Sean Downey is the Vice President of Media Platforms at Google. A nineteen-year veteran of display advertising, Sean partners with Google Display advertisers to grow their digital spend through more effective use of technology across the Google Display Stack. He has brought various evolving advertising technologies to market, such as Rich Media and Audience Buying, among others. Sean’s aim is to create more efficiency in display buying and management. He spent 7.5 years at DoubleClick prior to the Google acquisition, where he led their agency and advertiser business. Sean earned his BS in Business Administration from the State University of New York College at Fredonia.

To meet rising consumer expectations, marketers need tools that allow them to better understand and reach their customers. Come hear how Google Marketing Platform helps you plan, buy, measure and optimize digital media and customer experiences.

1:30 – 2:10 PM

Drive Results with Better Ads and Testing
  • Search
  • Mobile
  • Breakout

Search Stage (Repeats Wednesday)

  • Senthil Hariramasamy
    Group Product Manager, Ad Formats

    Senthil Hariramasamy

    Group Product Manager, Ad Formats

    Senthil Hariramasamy is a Senior Product Manager in Search Ads. In this role, he focuses on Search ad formats - delivering new and engaging user experiences and helping advertisers grow their businesses. Examples of his recent product launches include: Expanded Text Ads and Price Extensions.

    Before Google, Senthil was an Associate Partner at McKinsey & Company where he advised hi-tech and financial services companies. Senthil has an undergraduate degree in Computer Science from the Indian Institute of Technology Madras and an MBA with distinction from London Business School.

  • Sylvanus Bent
    Product Manager, Creatives

    Sylvanus Bent

    Product Manager, Creatives

    Sylvanus Bent III is a Product Manager on Google Ads. He focuses on products to help advertisers create, manage and optimize their creatives on Search. He was a Product Manager at Medallia prior to joining Google and majored in Biomedical Computation at Stanford.

  • Rachel Melgaard
    Manager, Global Search Formats and Creative

    Rachel Melgaard

    Manager, Global Search Formats and Creative

    Rachel Melgaard is a Global Search Ad Formats team manager leading a team that works to bring new search ad formats, updates to Ads Quality and Ads Policy to market globally. Before joining the Global Search Team she worked on the Google Sales Team with a variety of Fortune 500 clients.

    Prior to Google Rachel worked on the agency side with clients in the media & entertainment space. Rachel holds a bachelor's degree in Urban Planning from Brown University.

Your customers expect ad experiences that are useful, personal and frictionless. Discover how new search ad formats, better testing, and the application of machine learning can help you meet those expectations and drive performance.

Use Your Data to Reach Audiences in the Right Moments
  • Platforms
  • Analytics
  • Breakout

Platforms Stage (Repeats Wednesday)

  • Dan Stone
    Senior Product Manager, Analytics

    Dan Stone

    Senior Product Manager, Analytics

    Dan is lead product manager for Analysis and Users features in Google Analytics. Prior to joining Google, Dan's experience ranges from leading product and user acquisition in the startup-world to working with top 100 companies in the telecommunications, media, and technology industries on advanced analytics and marketing optimization. Dan holds a B.S. in Management Science from MIT.

  • Marwa Mabrouk
    Product Manager, Audiences

    Marwa Mabrouk

    Product Manager, Audiences

    Marwa Mabrouk is a product manager at Google. In her current role, she focuses on creating centralized Audience solutions for Marketers across the Google platform. Previously, she worked on YouTube Revenue Share and Data Reporting. Before joining Google, Marwa had a long career in creating tools, and solving problems using data analysis in Geospatial Technology, and Cloud Computing. Marwa has an MBA from University of Redlands, and a Master’s degree in Computer Science from University of Louisville. She is a strong advocate for enabling everyday non-technical users, to understand and use, the best of what Google has to offer in Data, Analytics, and Machine Learning capabilities.

  • Roshan Khan
    Senior Product Manager, Programmatic

    Roshan Khan

    Senior Product Manager, Programmatic

    Roshan Khan is a Senior Product Manager on the Google Marketing Platform. His focuses include media planning and bringing additional premium inventory to the programmatic space.

    He has a Masters Degree in Computer Science from the University of Washington, and a bachelors from Georgia Tech.

Organizing your data so you can reach people with the right message at the right moment remains a top priority - and challenge. Pairing your audience insights with Google’s unique understanding of intent lets you anticipate customer needs like never before. Learn how our audience solutions help you find new customers and grow existing relationships.

Boost Your App Business with Automation
  • Apps
  • Analytics
  • Mobile
  • Breakout

Media Stage (Repeats Wednesday)

  • Jason Morse
    Director of Product Management, Mobile App Advertising

    Jason Morse

    Director of Product Management, Mobile App Advertising

    A Xoogler come back home, Jason Morse now leads Google Mobile App Ads Re-Engagement. He previously led Criteo's mobile product development, strategy and execution. Prior to Criteo, Jason ran Google's APAC mobile display product management team based in Tokyo. Jason joined Google though the acquisition of AdMob, where he was responsible for all aspects of the company's publisher product line including analytics and core revenue optimization tools for iPhone, Android and mobile web. Prior to AdMob, Jason spent five years at Yahoo! where he managed their global mobile browsing initiatives.

  • Jen Lui
    Product Manager, Mobile App Advertising

    Jen Lui

    Product Manager, Mobile App Advertising

    Jennifer Lui is a Product Manager at Google working on mobile app advertising. She is currently focused on developing new ad formats to promote apps across Google’s largest properties. This is her second stint at Google; she began her career as a Business Analyst for AdWords and AdSense before leaving to obtain her graduate degree. Prior to rejoining Google Jennifer worked at Gap, Inc. and Spotify, where she led strategic product and business initiatives across diverse teams of product, marketing, sales, and operations. Jennifer has an MBA from the Fuqua School of Business at Duke University and holds a BS in Biomedical Engineering from the University of California, San Diego.

  • David Mitby
    Director of Product Management, Mobile App Advertising

    David Mitby

    Director of Product Management, Mobile App Advertising

    David Mitby leads Google's mobile app advertising and measurement solutions for Google Search, Display, and Google Play. Previously at Google, he was responsible for Google's Display Optimization products, focused on products and tools that help advertisers get the best performance out of the GDN, through automated bidding (Conversion Optimizer, Enhanced CPC), automated targeting (Display Campaign Optimizer), and tools to guide advertiser optimization. Prior to Google, David led mobile speech efforts at Tellme Networks and Microsoft. He has an A.B. in Computer Science from Harvard University.

Leading app marketers are analyzing more data than ever to acquire and retain customers. Come learn how our Apps innovations can boost your business by automating the way you find and engage the right people across Google’s largest properties.

Assist to Grow: Predict Intent to Drive Results
  • Search
  • Analytics
  • Breakout

Business Growth Stage (Repeats Wednesday)

  • Kathy Mayor
    Chief Digital Officer, Carnival Cruise Lines

    Kathy Mayor

    Chief Digital Officer, Carnival Cruise Lines

    Kathy Mayor joined Carnival Cruise Line in April 2016 as the company’s chief marketing officer (CMO). As CMO, Mayor is responsible for driving Carnival Cruise Line’s marketing strategy across a variety of platforms including digital marketing, e-commerce, advertising, guest loyalty and public relations. In addition, Kathy also supports digital marketing efforts across all 10 of Carnival Corporation’s portfolio of global brands.

    Mayor most recently worked at Las Vegas Sands Corp. where she served as global senior vice president of strategy, CRM and e-commerce. In that role she led Sands’ corporate marketing efforts in marketing technology, data science and market research, and then led Sands China’s digital marketing, social marketing and e-commerce product management. Mayor joined Las Vegas Sands in 2008 and previously carried the titles of global vice president of CRM and loyalty marketing, and executive director of strategic initiatives.

    Prior to joining Las Vegas Sands Corp., Mayor filled leadership positions at Caesars Entertainment, McKinsey & Company and Procter & Gamble.

    She holds a Masters of Business Administration from Harvard Business School and a Bachelor of Science in Management Engineering from Ateneo de Manila University in the Philippines.

  • Jason Spero
    Vice President, Global Solutions

    Jason Spero

    Vice President, Global Solutions

    Jason Spero is Vice President of Performance & Programmatic at Google. He is the Global Business Lead for Search, Display, Shopping, and Google Marketing Platform. Previously, Jason was Global Head of Mobile where he drove strategy and operations for Google’s Mobile offerings on Search, Display, and YouTube. Jason is passionate about the transformative influence of mobility and connectivity.

    Jason joined Google in May 2010 as part of the company’s acquisition of AdMob where he was Vice President and General Manager of North America responsible for strategy and operations. In this role, he also led the company’s Sales, Business Development and Marketing teams.

    Jason has more than 18 years of experience in product, marketing and general management functions in mobile at Google, AdMob, Digital Chocolate and Openwave. He was also an Entrepreneur in Residence at Redpoint Ventures. Jason holds a bachelor's degree from Amherst College and an MBA from the Kellogg Graduate School of Management. He lives in San Francisco with his wife and two daughters.

Intent is everywhere, and with machine learning, brands now have the ability to use real-time signals to anticipate what consumers want and be more helpful in moments of need. This raises the competitive stakes for all brands. In this session, leading marketers will share how they're evolving their marketing metrics, their priorities for automation, and their understanding of customers in order to build an engine for growth.

2:30 – 3:10 PM

Power Tools for Power Users: Get Things Done Faster in Google Ads and Search Ads 360
  • Search
  • Breakout

Search Stage (Repeats Wednesday)

  • Jon Diorio
    Group Product Manager, Google Ads

    Jon Diorio

    Group Product Manager, Google Ads

    Jon Diorio is a Group Product Manager for Google Ads focused on insights, experiments & offline conversion tracking. Among other things, Jon and his team are responsible for providing advertisers with richer, more insightful and more actionable data and analytical solutions. His goal is to enable faster, easier and more profitable campaign management & optimization.

    Prior to Google, Jon was the VP of Product and Marketing for CentrPort, an early behavioral advertising platform provider. Prior to CentrPort, Jon held several product management and marketing leadership positions at CRM and customer analytics solutions providers. Jon graduated from Georgetown University with concentrations in economics and computer science, and he holds an MBA from UC Berkeley's Haas School of Business.

  • Blake Reese
    Senior Product Manager, Optimization

    Blake Reese

    Senior Product Manager, Optimization

    Blake Reese is a Senior Product Manager for Advertiser Platforms. In this role, he is focused on driving advertiser performance and growth through Google Smart Bidding, Recommendations, Bid Landscapes and Editor. Blake has a JD from George Washington University Law School, MS in Engineering from Johns Hopkins University and BS in Computer & Information Sciences from University of Florida. He is an adjunct professor at Columbia Law School.

  • Jane Kim
    Product Manager, Keyword and Budget Planner

    Jane Kim

    Product Manager, Keyword and Budget Planner

    Jane Kim is a Product Manager for Advertiser Platforms with a focus on planning and forecasting. She builds forecasting products to help performance advertisers plan their marketing spend with Budget Planner and discover new keywords with Keyword Planner. Jane studied computer engineering at Northwestern University and enjoys the sunny and relaxing nature of Los Angeles.

  • Shirin Eghtesadi
    Global Product Lead, Search

    Shirin Eghtesadi

    Global Product Lead, Search

    Shirin Eghtesadi is a Global Product Lead on Search Ads 360. She works with global product and sales teams to ensure Search Ads 360 delivers best in class search engine marketing tools and workflows, and continues to bring strong performance and efficiencies to advertisers and agencies.

    Prior to joining this team, Shirin led a team of Solution Engineers working with top DoubleClick advertisers to build custom solutions, and prior to joining Google she led the search product management team at Marin Software, a search engine marketing tool provider.

    Shirin holds an MBA from UCLA Anderson, and a Masters degree in Computer Engineering from the University of Southern California.

You need tools so you can deliver better results in less time. Get the inside scoop on the next generation of campaign management, reporting and optimization tools in Google Ads and Search Ads 360.

Collaborate Across Teams to Build Great Ads
  • Platforms
  • Analytics
  • Display
  • Breakout

Platforms Stage (Repeats Wednesday)

  • Rashi Verma
    Product Manager, Creative

    Rashi Verma

    Product Manager, Creative

    Rashi Verma is a Product Manager for Google Marketing Platform creative solutions for agencies and advertisers. She leads efforts around driving better ad experience and marketing ROI through creative format innovation. Prior to Google, Rashi was a strategist and product manager leading the development of decision management solutions across investment analytics, risk management, underwriting, pricing, marketing and distribution. Her experience spans financial services and retail/CPG industries at AIG, BlackRock, and Applied Predictive Technologies (now Mastercard Advisors). Rashi has a Masters degree in Computer Engineering from the University of Virginia and is a Chartered Financial Analyst charterholder.

  • Derek Dunfield
    Product Manager, Creative

    Derek Dunfield

    Product Manager, Creative

    Derek Dunfield is a Product Manager for Google Marketing Platform creative solutions, focusing on combining the latest advances in machine intelligence and the natural ingenuity of creative agencies to build better ad experiences on the web. Prior to ads, Derek was a Product Manager at Verily (formerly Google Life Science), the lead technical program manager at Planet Labs, and an MIT Intelligence Initiative Fellow at the Sloan School of Management. He received his PhD in Neuroscience from the University of British Columbia, and his MSc in Physics from Queen's University, Canada.

  • Karin Hennessy
    Senior Product Manager, Creative

    Karin Hennessy

    Senior Product Manager, Creative

    Karin Hennessy is a Senior Product Manager focused on creative authoring and management tools for advertisers and agencies. Prior to the creative team, Karin was a PM for DoubleClick Bid Manager, responsible for features like integrated dynamic creative, data visualizations and the core campaign management workflow. Before Google, Karin spent 6+ years in the agency world helping to launch programmatic buying expertise at Razorfish and Publicis. She holds a B.A. in Anthropology from Columbia University.

Marketers are discovering how data-driven creative strategies deliver more relevant, impactful ads. Learn how our new tools streamline your workflow and help you collaborate across brand, creative and media teams so you can create great customer experiences.

How Retailers and Brand Manufacturers Can Win Today’s Shoppers
  • Mobile
  • Shopping
  • Breakout

Media Stage (Repeats Wednesday)

  • Raphael Leiteritz
    Director of Product Management, Shopping

    Raphael Leiteritz

    Director of Product Management, Shopping

    Raphael is a Director of Product Management. He is the lead for all merchant aspects for Google Shopping. This includes campaigns, merchant and brand data & tools. Previously he was a lead Product Manager on Google Maps. Before Google Raphael ran a startup. Raphael has a MSc in Computer Science from the Technical University of Berlin and an MBA from INSEAD.

  • Melissa Hsieh Nikolic
    Senior Product Manager, Shopping

    Melissa Hsieh Nikolic

    Senior Product Manager, Shopping

    Melissa Hsieh Nikolic is a Senior Product Manager for Google Shopping leading consumer experiences, product discovery, and global ad formats. Prior to joining Shopping, she worked on several other Google teams including Trust & Safety, Payments, Google Analytics, and CRM. She holds a BS in Industrial & Systems Engineering and Sociology from University of Southern California and graduate degree in Criminology from UC lrvine.

  • Vinod Ramachandran
    Group Product Manager, Shopping

    Vinod Ramachandran

    Group Product Manager, Shopping

    Vinod Ramachandran is a Group Product Manager in Google Shopping and leads consumer experience for Shopping Actions, a program for frictionless shopping transactions across Google. Prior to this, Vinod has built multiple consumer and ads monetization products. He led Google’s app install advertising products including the Universal App campaigns and launched ads on Google Play. He also built online-to-store ads measurement attribution and was a lead PM for the Chrome browser on Android.

    Prior to Google, Vinod was a product manager at Facebook building products for emerging markets and a software engineer at Motorola on 4G mobile development. He holds an MS in Electrical Engineering from the University of Wisconsin-Madison and an MBA from the Indian Institute of Management at Ahmedabad.

Retailers and brand manufacturers today face a competitive market and changing ecosystem. Learn more about the solutions we’re building to help you build relationships with consumers, offer magical end-to-end shopping experiences, and innovate across your entire business.

Assist to Grow: Strategies for Consumer Experiences in Digital
  • Apps
  • Mobile
  • Breakout

Business Growth Stage (Repeats Wednesday)

  • Dennis Maloney
    Chief Digital Officer, Domino's Pizza

    Dennis Maloney

    Chief Digital Officer, Domino's Pizza

    In his role as senior vice president – chief digital officer, Dennis Maloney is responsible for overseeing Domino’s digital experience and digital marketing teams. These teams lead all user experience development for Domino’s ordering platforms as well as all digital marketing activities including paid search, search engine optimization, email, mobile, display, social media and other emerging interactive projects.

    Since taking the chief digital officer position in January 2010, Maloney has been instrumental in growing Domino’s digital sales to 60 percent of total U.S. sales. He has led the introduction of several innovative, new digital capabilities including the development of the iPhone, Android and iPad ordering applications, the launch of consumer profiles and Easy Ordering, and the development and launch of voice ordering capabilities. More recently, Maloney has contributed toward the launch of several AnyWare ordering platforms – including Google Home, Facebook Messenger, Apple Watch and Amazon Echo among several others. He also led the use of social programs to support Domino’s “Pizza Turnaround” program, which reinvented and reinvigorated the 54-year-old brand during the relaunch of its core hand-tossed pizza.

    Maloney’s previous experience includes more than 14 years in marketing and e- commerce at leading global companies such as The Coca-Cola Company and Procter & Gamble. He was responsible for launching Procter & Gamble’s first online brand, the custom beauty care site Reflect.com, and managing Coca- Cola’s global e-commerce business.

    Maloney served in the U.S. Navy as a submarine officer on the USS Atlanta and as a systems engineering instructor at the U.S. Naval Academy in Annapolis, Maryland. He holds a bachelor’s degree in mechanical engineering from the U.S. Naval Academy and a master’s of mechanical engineering from The Catholic University of America in Washington, D.C. He also obtained graduate-level training in nuclear engineering from the Naval Nuclear Power School.

  • Mary Ellen Coe
    President, Google Marketing Solutions

    Mary Ellen Coe

    President, Google Marketing Solutions

    Mary Ellen serves as President of Google Marketing Solutions, overseeing the global mid-market and small advertiser business which serves millions of customers and thousands of agencies worldwide. Her organization helps businesses get online and grow, focusing on sales and operations for this high-growth segment as well as the acquisition of new advertisers and SAS channel partners for Google Ads. Prior to this role she served as Vice President of Global Sales Operations and Strategy for Google’s sales and service organizations for the large client advertising and publisher businesses.

    Before joining Google in 2012, Mary Ellen was a Partner with McKinsey & Company, where she advised leading consumer, media and retail companies, and also led the North America Consumer Marketing and Sales practice. Earlier in her career, she worked at the Leo Burnett Company on the Proctor and Gamble portfolio, and worked in Product Management in the durable goods industry at Haworth Inc. Mary Ellen completed her bachelor’s degree from the University of Michigan and pursued graduate studies at the Kellogg School of Management at Northwestern University.

    Mary Ellen also served on the board of Whole Foods from December 2016, and was involved in shepherding the company through the acquisition by Amazon.

In a mobile first world that's enhanced with machine learning, consumers expect brands to respect their time, while simultaneously helping them throughout their individual journeys. In this session, Dennis Maloney, Chief Digital Officer of Domino’s Pizza, and Mary Ellen Coe, Vice President of Google Marketing Solutions, explore how brands can deliver fast and relevant user experiences and the measurable impact it can have on their bottom line.

3:10 – 3:50 PM

Afternoon Break
  • Meals & Networking

Concourse

3:50 – 4:30 PM

Advance Your Online-to-Offline Strategy
  • Search
  • Analytics
  • Mobile
  • Shopping
  • Breakout

Search Stage (Repeats Wednesday)

  • Tingmui Li
    Product Manager, Shopping Ads

    Tingmui Li

    Product Manager, Shopping Ads

    Tingmui Li is a product manager in Google Shopping, focusing on Local Inventory Ads to help local and omnichannel retailers to connect with consumers. Before joining Local Inventory Ads, she worked on Firebase, building a messaging and notification platform that helps mobile apps developers and marketers to acquire and reengage with users.

    Prior to Google, Tingmui was a product manager at a social search engine startup that made personalized recommendations for places to go. Tingmui holds a master's degree in electrical engineering from Stanford University and an MBA from INSEAD.

  • Cedric Dupont
    Group Product Manager, Local Ads

    Cedric Dupont

    Group Product Manager, Local Ads

    Cedric Dupont is a group product manager leading search ads ad quality. In his current role, he is responsible for local ads, audiences and contextual targeting.

    Before joining Google Ads, he worked on local advertising formats on Google’s Ads & Commerce team. Prior to working in Ads, he helped develop location and mapping technologies for Google Maps and before that he was part of the websearch team responsible for the personalization of search results.

    Prior to Google Cedric was a research engineer at VW working on driver assistance systems. An autonomous vehicle enthusiast, he was the vehicle lead for the first team to win the DARPA Grand Challenge. Cedric holds a master’s degree in mecatronics from UCL, a master’s degree in electrical engineering from Stanford University as well as an MBA from UC Berkeley.

  • Shibani Sanan
    Engineering Director, Search Ads Quality

    Shibani Sanan

    Engineering Director, Search Ads Quality

    Shibani is a Director of Engineering at Google, where she has spent the last 12 years in a variety of engineering and leadership roles. As a senior engineering lead in Google, she has been responsible for the development and launch of many exciting products in the mobile search ads space including offline attribution and Universal App Campaigns. She currently leads the ads teams for local, calls, messaging and NBU. She has been recognized for her technical prowess and her leadership capabilities with multiple awards at Google.

    She is a seasoned technology executive with over 20 years of experience leading teams in various companies including at a startup. Prior to her career at Google, she has worked in various engineering and product development roles for a variety of technology companies in India and the United States of America. Shibani’s educational background includes a Bachelors of Engineering from Visveraya National Institute of Technology (VNIT) where she graduated with Honors and was a Gold medalist.

  • John Chen
    Senior Product Manager, Online-to-Offline Solutions

    John Chen

    Senior Product Manager, Online-to-Offline Solutions

    John has been with Google for the past four years and leads Google's store visits product as part of the Online-to-Offline Solutions suite. Prior to Google, he was an Associate Partner at McKinsey & Company, and has worked at several technology companies including Microsoft as a Business Development Manager and Parasoft as a Software Engineer. John holds a bachelors in Computer Science and MBA from the University of California, Berkeley.

Mobile has bridged online and offline consumer behavior. Local ad experiences help you reach nearby customers, and store visits and store sales close the loop by delivering insight into how online ads influence in-store purchases. Learn about Google’s latest omnichannel innovations and how to turn these insights into action across verticals.

Access High-Quality Inventory Across Screens
  • Platforms
  • Mobile
  • Breakout

Platforms Stage (Repeats Wednesday)

  • Glenn Thrope
    Product Manager, Programmatic Video

    Glenn Thrope

    Product Manager, Programmatic Video

    Glenn Thrope is a product manager for Google Marketing Platform, focused on enabling programmatic buying capabilities for YouTube and Connected TV ad inventory. Previously, Glenn was a product manager on the Google Wallet team, and before that a software engineer with Microsoft. He holds an MBA from Harvard Business School, and a BS in Computer Science and Political Science from Yale University.

  • Deepti Bhatnagar
    Senior Product Manager, Programmatic

    Deepti Bhatnagar

    Senior Product Manager, Programmatic

    Deepti Bhatnagar is a Senior Product Manager on Google Marketing Platform. She leads the product team for projects that enable customers to create and optimize their programmatic campaigns across channels like video, display, mobile, and audio. She is also passionate about helping customers use data to optimize their ad spend and make better buying decisions. Prior to this role, Deepti was a product manager on search ads for 5+ years.

    She has a Masters Degree in Computer Science from Massachusetts Institute of Technology and a bachelors from Indian Institute of Technology - Delhi.

  • Stacey Proch-Wilson
    Americas Product Solutions Lead, Programmatic Video

    Stacey Proch-Wilson

    Americas Product Solutions Lead, Programmatic Video

    Stacey is responsible for activating Programmatic Video and TV solutions across US, Canada and Latin America. During her 4 years at Google, she has held roles in programmatic video strategy, commercialization and sales, covering areas including brand activation, media, video formats, automation and machine learning, measurement and advanced TV.

    Prior to joining Google, Stacey ran strategic projects for AOL and operated as Chief of Staff to the CEO of AOL One (now OATH) platforms group. Earlier in her career, Stacey held roles in management consulting for Boston Consulting Group, and ran the sales and implementation team for a B2B tech startup, Campusdocs. Stacey holds a BA in Biological Anthropology from Harvard University.

People are discovering and viewing content across an increasing number of devices and formats. Learn how we are making it easier for you to capture the attention of your audience wherever they are. That means delivering ads across inventory types and partners, using the deal terms that are right for you, and doing it all with improved quality and trust.

Convert Search Intent into Action with Video
  • YouTube
  • Mobile
  • Breakout

Media Stage (Repeats Wednesday)

  • Avi Fein
    Product Manager, Video Ads

    Avi Fein

    Product Manager, Video Ads

    Avi Fein is a Product Manager on the YouTube ads team. His focus is on direct response advertising both for website and offline conversions on video. For website conversions, he is focused on features like TrueView for Action, Target CPA bidding, and conversion tracking. For offline conversions, he is focused on Location Extensions, Affiliate Location Extensions, Store Visits measurement and other optimization and targeting features related driving offline commerce. Avi holds a B.S. in Management & Marketing from New York University-Stern.

  • Nicky Rettke
    Group Product Manager, Video Ads

    Nicky Rettke

    Group Product Manager, Video Ads

    Nicky Rettke is a Group Product Manager for YouTube ads, focused on building end-to-end solutions for performance advertisers. Nicky has been at Google for almost 10 years and led the efforts around YouTube mobile ads before building YouTube's direct response business. Nicky graduated from the University of Pennsylvania with a B.S. and M.S. in Computer Telecommunications Engineering.

Search is a reliable gateway for purchase decisions, and video can play a powerful role in getting your potential customers to buy. Learn about our latest solutions for performance video, and see how YouTube is pairing video with intent signals from across Google to move consumers to action.

Assist to Grow: Leveraging Insights to Reach the Right Audiences
  • Platforms
  • Analytics
  • Breakout

Business Growth Stage (Repeats Wednesday)

  • Chris Bruzzo
    Chief Marketing Officer, Electronic Arts

    Chris Bruzzo

    Chief Marketing Officer, Electronic Arts

    Chris Bruzzo is the Chief Marketing Officer, where he leads the Marketing, Publishing & Analytics organization that is expanding EA’s reach to more players, connecting them to leading games and services, and building long-lasting relationships with our brands and franchises. Chris is responsible for the marketing of EA’s global brands, global publishing and demand planning, analytics and insights, and marketing communications.

    Chris is a proven brand visionary and thought leader, having held leadership positions at Starbucks and Amazon.com. During his tenure at Starbucks, Chris was the architect of the Starbucks digital experience, building award-winning loyalty and personalization programs that created deep connections with customers. At Amazon, Chris oversaw marketing and public relations teams and led a team of software developers responsible for Amazon Wish Lists and gift registry services.

    Chris is also the executive sponsor of SomosEA, the Latino employee resource group, supporting a culture where Hispanic/Latino employees thrive and creating access to opportunities in gaming for the Hispanic community. Chris holds a degree in political studies from Whitworth University.

  • Sean Downey
    Vice President, Media Platforms

    Sean Downey

    Vice President, Media Platforms

    Sean Downey is the Vice President of Media Platforms at Google. A nineteen-year veteran of display advertising, Sean partners with Google Display advertisers to grow their digital spend through more effective use of technology across the Google Display Stack. He has brought various evolving advertising technologies to market, such as Rich Media and Audience Buying, among others. Sean’s aim is to create more efficiency in display buying and management. He spent 7.5 years at DoubleClick prior to the Google acquisition, where he led their agency and advertiser business. Sean earned his BS in Business Administration from the State University of New York College at Fredonia.

An effective data strategy - one that is not siloed by team or channel - is what powers great consumer experiences and differentiates brands.

In this session, Chris Bruzzo, Chief Marketing Officer of EA, and Sean Downey, Vice President of Google Media Platforms, explore how brands can unify data around the customer to place audiences at the center of their marketing strategy and reap positive results.

4:50 – 5:30 PM

Deliver More Relevant Ads with Search Audiences
  • Search
  • Mobile
  • Breakout

Search Stage (Repeats Wednesday)

  • Vicky Homan
    Product Strategy Manager, Global Search Ads

    Vicky Homan

    Product Strategy Manager, Global Search Ads

    Vicky Homan is the global lead on search advertising targeting solutions at Google. She works with advertisers and agencies to help them make the most of Google’s advanced search targeting features to improve advertising ROI. She also works extensively with the Google product and engineering teams to develop innovative solutions that meet the complex needs of today’s search advertiser.

    In previous roles at Google, Vicky managed teams that focused on developing emerging ad formats on Google owned and operated properties, led app re-engagement product strategy and marketed mobile ad solutions, and consumer Geo products.

  • Tript Singh Lamba
    Senior Product Manager, Audiences

    Tript Singh Lamba

    Senior Product Manager, Audiences

    Tript Singh Lamba leads the Product team behind Google Audience products. These products empower advertisers to reach their best audience across Search, YouTube, Shopping, Gmail and other Google properties. Tript believes that ads should be deeply personal, assistive and helpful and friction free - it all starts by reaching the right person for the brand at the right point in their path to purchase!

    Prior to Google, he held various roles at Microsoft USA, including heading their wireless efforts in the Windows and Devices group.

    Tript has invested and advised several startups from seed to series X on business model, product definition and launch, including being a mentor at various incubators. He lives in the sunny Bay Area with his wife and 2 year old daughter.

  • Brandon Ervin
    Product Manager, Search Audiences

    Brandon Ervin

    Product Manager, Search Audiences

    Brandon Ervin is a Product Manager working on remarketing other and audience features for Search Ads.

    Prior to Google, Brandon worked at Deloitte Consulting, helping clients implement large-scale technology projects.

    Brandon holds a B.S. in Electrical Engineering from Ohio State University as well as an MBA from Duke Fuqua School of Business.

Consumers don’t engage with you in a single moment–they may look for your product several times over the course of their journey. Learn how new search audience and matching solutions make it easy for you to deliver more relevant ads to your customers, helping you be there when they’re ready to buy.

Gain Actionable Insights From Your Data
  • Platforms
  • Analytics
  • Breakout

Platforms Stage (Repeats Wednesday)

  • Abhishek Aggarwal
    Product Manager, Analytics

    Abhishek Aggarwal

    Product Manager, Analytics

    Abhishek Aggarwal (Abhi) is a Product Manager on Google Analytics. He focuses on Google Analytics Integrations across advertiser and publisher products, conversions, attribution, audiences and online to offline measurement in Google Analytics. He has an MBA from Dartmouth and a Bachelors and Masters in Computer Science from Indian Institute of Technology, Delhi.

  • Fausto Ibarra
    Director of Product Management, Analytics 360 Suite

    Fausto Ibarra

    Director of Product Management, Analytics 360 Suite

    Fausto Ibarra is Director of Product Management for Google Marketing Platform. Fausto previously led product management for Google Cloud Platform big data, machine learning and IoT cloud services. Prior to Google, Fausto spent over 15 years in product leadership positions at Microsoft, VMware, TIBCO and Oracle. He also worked as a strategy consultant at McKinsey & Company, and as a software engineer at Booz Allen Hamilton. Fausto holds a BS in Computer Science from the Tecnologico de Monterrey and an MBA from the Wharton School of Business at the University of Pennsylvania, where he graduated as a Palmer Scholar.

  • Rotimi Iziduh
    Product Manager, Optimize

    Rotimi Iziduh

    Product Manager, Optimize

    Rotimi joined Google in 2016 as a product manager for Optimize and Optimize 360. Previously, he worked at Microsoft focusing on product management for various interoperability and enterprise licensing services. Rotimi holds a BS in Computer Science from Howard University where he graduated with honors.

  • Mary Pishny
    Product Manager, Data Studio

    Mary Pishny

    Product Manager, Data Studio

    Mary is a Product Manager on the Google Data Studio team. As a PM, she is working on building new data transformation functionality into the product. Prior to joining the Data Studio team, she managed the Google Analytics 360 Suite Partner Program where she was responsible for program strategy, operations and partner education. Before joining Google, Mary taught Algebra I through Teach for America.

Customer journeys are more complex than ever and there has been an explosion in the number of marketing touchpoints for a typical brand. But sometimes the data stream feels more like a data firehose. Learn how our tools help you gain actionable, real-time insights from your data.

Boost Your Display ROI: Drive Growth with the Latest in Automation
  • Display
  • Mobile
  • Breakout

Media Stage (Repeats Wednesday)

  • Brent Besson
    Product Manager, Bidding & Display Optimization

    Brent Besson

    Product Manager, Bidding & Display Optimization

    Brent is the product lead for display bidding and optimization at Google. This includes bidding strategies such as target CPA, target ROAS and CPC bidding as well as exciting new product features such as paying for conversions, not clicks!

    Prior to Google Brent worked at Bridgewater Associates, an algorithmic hedge fund, studied business at MIT Sloan, financial mathematics and economics at the London School of Economics and physics at Princeton University.

    Brent is a retired gamer and an avid comic book fan who firmly believes that the Marvel Cinematic Universe is the best thing to happen to cinema. Brent enjoys playing tennis and spending time with his two young kids.

  • Jason Bigler
    Director of Display Ads

    Jason Bigler

    Director of Display Ads

    Jason Bigler leads product management for Google Display Ads and Google Marketing Platform creative solutions. He brings over 15 years of experience in developing and commercializing products in both the digital advertising and consumer spaces. Prior to joining Google, Jason was SVP of Product for Collective where he oversaw the development and strategy of their AMP technology platform and media business. He also spent 6 years at DoubleClick as VP of Product where he worked on several buy-side products including DoubleClick for Advertisers and MediaVisor. Jason holds a B.A. in International Studies from West Virginia University and an MBA from Duke University.

  • Dan Taylor
    Managing Director, Global Display & Programmatic

    Dan Taylor

    Managing Director, Global Display & Programmatic

    Dan Taylor leads the programmatic and display advertising platform strategy for Google’s global business organization, focused on product innovation, commercialization and advertiser engagement at scale across Google Ads and Google Marketing Platform in all countries where Google operates.

    Primary focus is on building and growing advertiser solutions and innovations in data strategy, audience targeting, inventory quality, ad formats, automated buying and measurement to power every ad experience and make the web and apps work better for advertisers, publishers and consumers across devices.

    Prior to his current role, Dan led high performing sales and activation teams in Search, Display, Video and Mobile as well as a long career in broadcast media sales. Dan is based in New York.

  • Tran Ngo
    Product Marketing Manager, Display Ads

    Tran Ngo

    Product Marketing Manager, Display Ads

    Tran is a Product Marketing Manager with a decade of experience in online advertising. She currently oversees product positioning and launch strategy for Google Display ads. Before this, she spent time working internationally launching YouTube B2B education programs and YouTube Kids across Asia-Pacific markets such as India, Singapore, Vietnam and more.

    Prior to Google, Tran spent her career running multi-million dollar digital marketing campaigns at global marketing agencies iProspect and iCrossing. She worked across every spectrum of marketing including display and paid advertising, search engine optimziation (SEO) and social media marketing for large scale advertisers spanning high-end retail, auto insurance, telecommunications, banking, gaming and more.

    Tran earned her BA in Political Economy of Industrial Societies from the University of California, Berkeley. She is currently living in San Francisco.

To drive real results across today's sites and apps, you need to create ad experiences that are as relevant and manageable as they are beautiful. Learn how Google's latest machine learning innovations for Display make it easier to reach the right customers with the perfect message and drive better results for your business.

Assist to Grow: Enabling Customers to Win in an Omni-channel World
  • Mobile
  • Shopping
  • Breakout

Business Growth Stage (Repeats Wednesday)

  • Kiran Mani
    Director of Retail

    Kiran Mani

    Director of Retail

    Kiran Mani is the Managing Director For Google’s Retail Sector, based out of Mountain View, CA. He is responsible for Google’s revenue and sales engagements in the retail space across multiple sectors - automotive, healthcare, sports goods, footwear, fashion, grocery and furniture. He is also an active investor and advisor to startups focused on the technology, emerging markets and non-profit space.

    Kiran is a qualified chartered accountant & a chartered financial analyst. Prior to Google, he founded “Fosbury Flop” – A start-up that consulted on impact and innovation by connecting the dots between consumer psychology and communication technology. Prior to that, he has served as the Director of Marketing at Microsoft India and VP of Hardware Marketing for IBM Asia Pacific, based out of Singapore.

  • Dave Kimbell
    Chief Marketing Officer, Ulta Beauty

    Dave Kimbell

    Chief Marketing Officer, Ulta Beauty

    Dave Kimbell is Chief Merchandising and Marketing Officer at Ulta Beauty, the largest national beauty retailer providing All Things Beauty, All in One PlaceTM. The company offers 20,000+ products including color cosmetics, skincare, professional haircare and fragrances from 500+ well-established and emerging beauty brands, as well as a full-service salon in every store featuring personalized hair, skin and brow services. As a high-growth retailer headquartered in Bolingbrook, Illinois, Ulta Beauty operates more than 1,074 retail stores across 48 states and a rapidly growing e-commerce business.
    Dave first joined Ulta Beauty in February 2014 as Chief Marketing Officer before being promoted to Chief Merchandising and Marketing Officer in March 2015. He leads an integrated team responsible for customer growth and profitability, including merchandising, assortment, pricing, marketing, store design, e-commerce, digital, loyalty and customer relationship management. Under Dave’s collaborative, guest- centric leadership, Ulta Beauty has reached more than 27.8 million loyalty members, brand recognition has increased dramatically, and newness and innovation in our merchandise assortment continue to drive our business.
    Dave is a proven marketing and general management leader with more than 20 years of experience building brands, creating and delivering strategic growth plans, and developing strong and impactful teams. He previously served as Chief Marketing Officer and Executive Vice President at U.S. Cellular, Chief Marketing Officer and Senior Vice President of Seventh Generation, and Vice President of Marketing at PepsiCo. He currently serves on the board of directors for Big Brothers Big Sisters of Metropolitan Chicago. Dave received his bachelor’s degree in Economics from DePauw University and his MBA from Purdue University.

Today’s consumer is more curious, demanding, and impatient than ever before. Omni-channel businesses must harness their unique assets - their brand, physical locations, content and inventory, and make them differentiated and discoverable everywhere consumers are. In this session, we'll explore how leading omni-channel businesses are removing friction from end-to-end consumer experience by connecting the dots across all the moments that inspire and influence a purchase - online and offline.

6:30 – 10:00 PM

Evening Party
  • Meals & Networking

City National Civic Theater

Wednesday, July 11

7:30 – 9:15 AM

Women's Leadership Breakfast & Panel
  • Meals & Networking

San Jose Ballroom, Marriott

  • Lilian Rincon
    Director of Product Management, Google Assistant

    Lilian Rincon

    Director of Product Management, Google Assistant

    Lilian is a Director at Google leading core feature development for the Google Assistant. In her role, Lilian has shaped the direction of the Google Assistant, focusing on helping users have meaningful everyday experiences with the product. Prior to Google, she led the Skype Conversations as a Platform group, Translator and Android teams. Prior to Skype, she was one of the founders of Microsoft’s Creative Asset Management Platform. In 2018 Lilian was chosen as one of the top women in tech by Refinery29, in 2017 as one of the top power women for Marie Claire magazine and in 2016 as one of the top 20 latinos in tech by CNET. She completed her BSC in Computer Science from Simon Fraser University. These days you can find Lilian running around after her 1 and 4 year old kids somewhere in sunny California.

  • Kathy Mayor
    Chief Digital Officer, Carnival Cruise Lines

    Kathy Mayor

    Chief Digital Officer, Carnival Cruise Lines

    Kathy Mayor joined Carnival Cruise Line in April 2016 as the company’s chief marketing officer (CMO). As CMO, Mayor is responsible for driving Carnival Cruise Line’s marketing strategy across a variety of platforms including digital marketing, e-commerce, advertising, guest loyalty and public relations. In addition, Kathy also supports digital marketing efforts across all 10 of Carnival Corporation’s portfolio of global brands.

    Mayor most recently worked at Las Vegas Sands Corp. where she served as global senior vice president of strategy, CRM and e-commerce. In that role she led Sands’ corporate marketing efforts in marketing technology, data science and market research, and then led Sands China’s digital marketing, social marketing and e-commerce product management. Mayor joined Las Vegas Sands in 2008 and previously carried the titles of global vice president of CRM and loyalty marketing, and executive director of strategic initiatives.

    Prior to joining Las Vegas Sands Corp., Mayor filled leadership positions at Caesars Entertainment, McKinsey & Company and Procter & Gamble.

    She holds a Masters of Business Administration from Harvard Business School and a Bachelor of Science in Management Engineering from Ateneo de Manila University in the Philippines.

  • Paolo DeBonis
    Head of Digital Marketing, Online Flagship Stores, YOOX NET-A-PORTER GROUP

    Paolo DeBonis

    Head of Digital Marketing, Online Flagship Stores, YOOX NET-A-PORTER GROUP

    Paolo DeBonis is responsible for all digital marketing initiatives for the Online Flagship Stores, YOOX NET-A-PORTER GROUP’s division that builds and manages the e-commerce platforms for over 40 Luxury Houses. Reporting directly to the division’s President, DeBonis leads a team of 40 marketers who deliver Search & Affiliation Marketing, SEO, Programmatic, CRM and Digital Analytics.

    DeBonis began his professional career at JWT Italia where he worked on the marketing & communications strategies of several consumer goods multinationals including Kraft Foods, Nestlé and Coty Beauty. He then joined Missoni in 2009 as Marketing & Digital Communication Manager reporting directly to the board of directors.

    DeBonis first joined Online Flagship Stores in 2011 before leaving to launch vivitravels.com at the helm of the Marketing & Technological Development team. DeBonis rejoined YOOX NET-A-PORTER GROUP as Web Advertising Manager in late 2015 to manage the digital marketing for THECORNER.COM & SHOESCRIBE.COM and the advertising for Online Flagship Stores partners. He was promoted to his current role in January 2018. Paolo De Bonis graduated the Università per Stranieri di Perugia with a Bachelor’s degree in Foreign Languages and Social Sciences and completed his Master’s in Marketing from Accademia di Comunicazione in Milan.

  • Armita Peymandoust
    VP of Product Management, SalesForce

    Armita Peymandoust

    VP of Product Management, SalesForce

    Armita Peymandoust leads Salesforce Marketing Cloud Einstein and Analytics products and focuses on how to make AI accessible to marketers. She is also the product lead on the strategic partnership between Salesforce with Google Analytics 360. She joined Salesforce Marketing Cloud Advertising Studio product team two and a half years ago after a 6.5 year tenure at Marin Software. During her time at Marin Software she lead product and data science for a portfolio of forecasting, bid and budget management features that help marketers increase the efficiency of their ad spend. She enjoyed seeing the company grow from a small private company to a public company managing $7B in ad spend on publishers like Google, Facebook and Bing. Prior to Marin Software she was a software developer at Yahoo!, Agility Design, and Synopsys. Her interests include digital marketing and advertising, monetization, predictive modeling, optimization and data science. Armita holds a PhD in computer engineering from Stanford with emphasis on optimization. Outside of work, she enjoys spending time with her husband and two kids and trying new recipes from international cuisines.

  • (Moderator) Catherine Courage
    Vice President, Design

    Catherine Courage

    Vice President, Design

    Catherine’s passion is delivering world-class products and services that drive customer delight, adoption and loyalty. She is currently driving this mission as VP of Product Design and Experience for Google Ads and Commerce. Catherine held similar executive positions previously at DocuSign, Citrix and Salesforce.com. Catherine co-authored the book “Understanding Your Users,” and is an active writer and speaker on creativity, innovation and design. She has been featured in Harvard Business Review, The Wall Street Journal, Fast Company, Huffington Post and TEDx. She has twice been selected by the Silicon Valley Business Journal – in 2011 as one of Silicon Valley’s "40 Under 40" young tech leaders, and in 2013 as one of Silicon Valley’s 100 Most Influential Women. Also in 2013, Catherine made Forbes list of “Top 10 Rising Stars at The World’s Most Innovative Companies.” She currently sits on board of directors for Insight Enterprises, the California College of the Arts and the Leukemia and Lymphoma Society.

Our annual Women’s Leadership Breakfast invites attendees to hear from leaders in our industry as they share their experiences and celebrate women's accomplishments in the workplace. A roundtable discussion will follow the panel.

7:45 – 9:15 AM

General Breakfast
  • Meals & Networking

Product Sandbox and Lower Level Plaza

8:00 – 2:00 PM

Product Sandbox
  • Meals & Networking
  • Product Sandbox

Product Managers, Demos, Classroom Sessions, Meetings & Networking

9:30 – 10:10 AM

Drive Results with Better Ads and Testing
  • Search
  • Mobile
  • Breakout

Search Stage

  • Senthil Hariramasamy
    Group Product Manager, Ad Formats

    Senthil Hariramasamy

    Group Product Manager, Ad Formats

    Senthil Hariramasamy is a Senior Product Manager in Search Ads. In this role, he focuses on Search ad formats - delivering new and engaging user experiences and helping advertisers grow their businesses. Examples of his recent product launches include: Expanded Text Ads and Price Extensions.

    Before Google, Senthil was an Associate Partner at McKinsey & Company where he advised hi-tech and financial services companies. Senthil has an undergraduate degree in Computer Science from the Indian Institute of Technology Madras and an MBA with distinction from London Business School.

  • Sylvanus Bent
    Product Manager, Creatives

    Sylvanus Bent

    Product Manager, Creatives

    Sylvanus Bent III is a Product Manager on Google Ads. He focuses on products to help advertisers create, manage and optimize their creatives on Search. He was a Product Manager at Medallia prior to joining Google and majored in Biomedical Computation at Stanford.

  • Rachel Melgaard
    Manager, Global Search Formats and Creative

    Rachel Melgaard

    Manager, Global Search Formats and Creative

    Rachel Melgaard is a Global Search Ad Formats team manager leading a team that works to bring new search ad formats, updates to Ads Quality and Ads Policy to market globally. Before joining the Global Search Team she worked on the Google Sales Team with a variety of Fortune 500 clients.

    Prior to Google Rachel worked on the agency side with clients in the media & entertainment space. Rachel holds a bachelor's degree in Urban Planning from Brown University.

Your customers expect ad experiences that are useful, personal and frictionless. Discover how new search ad formats, better testing, and the application of machine learning can help you meet those expectations and drive performance.

Use Your Data to Reach Audiences in the Right Moments
  • Platforms
  • Analytics
  • Breakout

Platforms Stage

  • Dan Stone
    Senior Product Manager, Analytics

    Dan Stone

    Senior Product Manager, Analytics

    Dan is lead product manager for Analysis and Users features in Google Analytics. Prior to joining Google, Dan's experience ranges from leading product and user acquisition in the startup-world to working with top 100 companies in the telecommunications, media, and technology industries on advanced analytics and marketing optimization. Dan holds a B.S. in Management Science from MIT.

  • Marwa Mabrouk
    Product Manager, Audiences

    Marwa Mabrouk

    Product Manager, Audiences

    Marwa Mabrouk is a product manager at Google. In her current role, she focuses on creating centralized Audience solutions for Marketers across the Google platform. Previously, she worked on YouTube Revenue Share and Data Reporting. Before joining Google, Marwa had a long career in creating tools, and solving problems using data analysis in Geospatial Technology, and Cloud Computing. Marwa has an MBA from University of Redlands, and a Master’s degree in Computer Science from University of Louisville. She is a strong advocate for enabling everyday non-technical users, to understand and use, the best of what Google has to offer in Data, Analytics, and Machine Learning capabilities.

  • Roshan Khan
    Senior Product Manager, Programmatic

    Roshan Khan

    Senior Product Manager, Programmatic

    Roshan Khan is a Senior Product Manager on the Google Marketing Platform. His focuses include media planning and bringing additional premium inventory to the programmatic space.

    He has a Masters Degree in Computer Science from the University of Washington, and a bachelors from Georgia Tech.

Organizing your data so you can reach people with the right message at the right moment remains a top priority - and challenge. Pairing your audience insights with Google’s unique understanding of intent lets you anticipate customer needs like never before. Learn how our audience solutions help you find new customers and grow existing relationships.

Boost Your App Business with Automation
  • Apps
  • Analytics
  • Mobile
  • Breakout

Media Stage

  • Jason Morse
    Director of Product Management, Mobile App Advertising

    Jason Morse

    Director of Product Management, Mobile App Advertising

    A Xoogler come back home, Jason Morse now leads Google Mobile App Ads Re-Engagement. He previously led Criteo's mobile product development, strategy and execution. Prior to Criteo, Jason ran Google's APAC mobile display product management team based in Tokyo. Jason joined Google though the acquisition of AdMob, where he was responsible for all aspects of the company's publisher product line including analytics and core revenue optimization tools for iPhone, Android and mobile web. Prior to AdMob, Jason spent five years at Yahoo! where he managed their global mobile browsing initiatives.

  • Jen Lui
    Product Manager, Mobile App Advertising

    Jen Lui

    Product Manager, Mobile App Advertising

    Jennifer Lui is a Product Manager at Google working on mobile app advertising. She is currently focused on developing new ad formats to promote apps across Google’s largest properties. This is her second stint at Google; she began her career as a Business Analyst for AdWords and AdSense before leaving to obtain her graduate degree. Prior to rejoining Google Jennifer worked at Gap, Inc. and Spotify, where she led strategic product and business initiatives across diverse teams of product, marketing, sales, and operations. Jennifer has an MBA from the Fuqua School of Business at Duke University and holds a BS in Biomedical Engineering from the University of California, San Diego.

  • David Mitby
    Director of Product Management, Mobile App Advertising

    David Mitby

    Director of Product Management, Mobile App Advertising

    David Mitby leads Google's mobile app advertising and measurement solutions for Google Search, Display, and Google Play. Previously at Google, he was responsible for Google's Display Optimization products, focused on products and tools that help advertisers get the best performance out of the GDN, through automated bidding (Conversion Optimizer, Enhanced CPC), automated targeting (Display Campaign Optimizer), and tools to guide advertiser optimization. Prior to Google, David led mobile speech efforts at Tellme Networks and Microsoft. He has an A.B. in Computer Science from Harvard University.

Leading app marketers are analyzing more data than ever to acquire and retain customers. Come learn how our Apps innovations can boost your business by automating the way you find and engage the right people across Google’s largest properties.

Assist to Grow: Predict Intent to Drive Results
  • Search
  • Analytics
  • Breakout

Business Growth Stage

  • David Baekholm
    Senior Vice President, Growth Marketing, HomeAway

    David Baekholm

    Senior Vice President, Growth Marketing, HomeAway

    David Baekholm is HomeAway’s senior vice president of growth marketing, responsible for the company’s growth and performance marketing strategy. One of the world’s foremost experts in search engine optimization and search engine marketing, Baekholm joined HomeAway in 2016 after leading search marketing initiatives at Hotels.com for seven years.
    Baekholm holds a bachelor’s degree in media science from the University of Southern Denmark and a master’s degree from Copenhagen Business School. He resides in Austin with his family.

  • Jason Spero
    Vice President, Global Solutions

    Jason Spero

    Vice President, Global Solutions

    Jason Spero is Vice President of Performance & Programmatic at Google. He is the Global Business Lead for Search, Display, Shopping, and Google Marketing Platform. Previously, Jason was Global Head of Mobile where he drove strategy and operations for Google’s Mobile offerings on Search, Display, and YouTube. Jason is passionate about the transformative influence of mobility and connectivity.

    Jason joined Google in May 2010 as part of the company’s acquisition of AdMob where he was Vice President and General Manager of North America responsible for strategy and operations. In this role, he also led the company’s Sales, Business Development and Marketing teams.

    Jason has more than 18 years of experience in product, marketing and general management functions in mobile at Google, AdMob, Digital Chocolate and Openwave. He was also an Entrepreneur in Residence at Redpoint Ventures. Jason holds a bachelor's degree from Amherst College and an MBA from the Kellogg Graduate School of Management. He lives in San Francisco with his wife and two daughters.

Intent is everywhere, and with machine learning, brands now have the ability to use real-time signals to anticipate what consumers want and be more helpful in moments of need. This raises the competitive stakes for all brands. In this session, leading marketers will share how they're evolving their marketing metrics, their priorities for automation, and their understanding of customers in order to build an engine for growth.

10:20 – 11:00 AM

Power Tools for Power Users: Get Things Done Faster in Google Ads and Search Ads 360
  • Search
  • Breakout

Search Stage

  • Jon Diorio
    Group Product Manager, Google Ads

    Jon Diorio

    Group Product Manager, Google Ads

    Jon Diorio is a Group Product Manager for Google Ads focused on insights, experiments & offline conversion tracking. Among other things, Jon and his team are responsible for providing advertisers with richer, more insightful and more actionable data and analytical solutions. His goal is to enable faster, easier and more profitable campaign management & optimization.

    Prior to Google, Jon was the VP of Product and Marketing for CentrPort, an early behavioral advertising platform provider. Prior to CentrPort, Jon held several product management and marketing leadership positions at CRM and customer analytics solutions providers. Jon graduated from Georgetown University with concentrations in economics and computer science, and he holds an MBA from UC Berkeley's Haas School of Business.

  • Blake Reese
    Senior Product Manager, Optimization

    Blake Reese

    Senior Product Manager, Optimization

    Blake Reese is a Senior Product Manager for Advertiser Platforms. In this role, he is focused on driving advertiser performance and growth through Google Smart Bidding, Recommendations, Bid Landscapes and Editor. Blake has a JD from George Washington University Law School, MS in Engineering from Johns Hopkins University and BS in Computer & Information Sciences from University of Florida. He is an adjunct professor at Columbia Law School.

  • Jane Kim
    Product Manager, Keyword and Budget Planner

    Jane Kim

    Product Manager, Keyword and Budget Planner

    Jane Kim is a Product Manager for Advertiser Platforms with a focus on planning and forecasting. She builds forecasting products to help performance advertisers plan their marketing spend with Budget Planner and discover new keywords with Keyword Planner. Jane studied computer engineering at Northwestern University and enjoys the sunny and relaxing nature of Los Angeles.

  • Shirin Eghtesadi
    Global Product Lead, Search

    Shirin Eghtesadi

    Global Product Lead, Search

    Shirin Eghtesadi is a Global Product Lead on Search Ads 360. She works with global product and sales teams to ensure Search Ads 360 delivers best in class search engine marketing tools and workflows, and continues to bring strong performance and efficiencies to advertisers and agencies.

    Prior to joining this team, Shirin led a team of Solution Engineers working with top DoubleClick advertisers to build custom solutions, and prior to joining Google she led the search product management team at Marin Software, a search engine marketing tool provider.

    Shirin holds an MBA from UCLA Anderson, and a Masters degree in Computer Engineering from the University of Southern California.

You need tools so you can deliver better results in less time. Get the inside scoop on the next generation of campaign management, reporting and optimization tools in Google Ads and Search Ads 360.

Collaborate Across Teams to Build Great Ads
  • Platforms
  • Analytics
  • Display
  • Breakout

Platforms Stage

  • Rashi Verma
    Product Manager, Creative

    Rashi Verma

    Product Manager, Creative

    Rashi Verma is a Product Manager for Google Marketing Platform creative solutions for agencies and advertisers. She leads efforts around driving better ad experience and marketing ROI through creative format innovation. Prior to Google, Rashi was a strategist and product manager leading the development of decision management solutions across investment analytics, risk management, underwriting, pricing, marketing and distribution. Her experience spans financial services and retail/CPG industries at AIG, BlackRock, and Applied Predictive Technologies (now Mastercard Advisors). Rashi has a Masters degree in Computer Engineering from the University of Virginia and is a Chartered Financial Analyst charterholder.

  • Derek Dunfield
    Product Manager, Creative

    Derek Dunfield

    Product Manager, Creative

    Derek Dunfield is a Product Manager for Google Marketing Platform creative solutions, focusing on combining the latest advances in machine intelligence and the natural ingenuity of creative agencies to build better ad experiences on the web. Prior to ads, Derek was a Product Manager at Verily (formerly Google Life Science), the lead technical program manager at Planet Labs, and an MIT Intelligence Initiative Fellow at the Sloan School of Management. He received his PhD in Neuroscience from the University of British Columbia, and his MSc in Physics from Queen's University, Canada.

  • Karin Hennessy
    Senior Product Manager, Creative

    Karin Hennessy

    Senior Product Manager, Creative

    Karin Hennessy is a Senior Product Manager focused on creative authoring and management tools for advertisers and agencies. Prior to the creative team, Karin was a PM for DoubleClick Bid Manager, responsible for features like integrated dynamic creative, data visualizations and the core campaign management workflow. Before Google, Karin spent 6+ years in the agency world helping to launch programmatic buying expertise at Razorfish and Publicis. She holds a B.A. in Anthropology from Columbia University.

Marketers are discovering how data-driven creative strategies deliver more relevant, impactful ads. Learn how our new tools streamline your workflow and help you collaborate across brand, creative and media teams so you can create great customer experiences.

How Retailers and Brand Manufacturers Can Win Today’s Shoppers
  • Mobile
  • Shopping
  • Breakout

Media Stage

  • Raphael Leiteritz
    Director of Product Management, Shopping

    Raphael Leiteritz

    Director of Product Management, Shopping

    Raphael is a Director of Product Management. He is the lead for all merchant aspects for Google Shopping. This includes campaigns, merchant and brand data & tools. Previously he was a lead Product Manager on Google Maps. Before Google Raphael ran a startup. Raphael has a MSc in Computer Science from the Technical University of Berlin and an MBA from INSEAD.

  • Melissa Hsieh Nikolic
    Senior Product Manager, Shopping

    Melissa Hsieh Nikolic

    Senior Product Manager, Shopping

    Melissa Hsieh Nikolic is a Senior Product Manager for Google Shopping leading consumer experiences, product discovery, and global ad formats. Prior to joining Shopping, she worked on several other Google teams including Trust & Safety, Payments, Google Analytics, and CRM. She holds a BS in Industrial & Systems Engineering and Sociology from University of Southern California and graduate degree in Criminology from UC lrvine.

  • Vinod Ramachandran
    Group Product Manager, Shopping

    Vinod Ramachandran

    Group Product Manager, Shopping

    Vinod Ramachandran is a Group Product Manager in Google Shopping and leads consumer experience for Shopping Actions, a program for frictionless shopping transactions across Google. Prior to this, Vinod has built multiple consumer and ads monetization products. He led Google’s app install advertising products including the Universal App campaigns and launched ads on Google Play. He also built online-to-store ads measurement attribution and was a lead PM for the Chrome browser on Android.

    Prior to Google, Vinod was a product manager at Facebook building products for emerging markets and a software engineer at Motorola on 4G mobile development. He holds an MS in Electrical Engineering from the University of Wisconsin-Madison and an MBA from the Indian Institute of Management at Ahmedabad.

Retailers and brand manufacturers today face a competitive market and changing ecosystem. Learn more about the solutions we’re building to help you build relationships with consumers, offer magical end-to-end shopping experiences, and innovate across your entire business.

Assist to Grow: Strategies for Consumer Experiences in Digital
  • Apps
  • Mobile
  • Breakout

Business Growth Stage

  • Dennis Maloney
    Chief Digital Officer, Domino's Pizza

    Dennis Maloney

    Chief Digital Officer, Domino's Pizza

    In his role as senior vice president – chief digital officer, Dennis Maloney is responsible for overseeing Domino’s digital experience and digital marketing teams. These teams lead all user experience development for Domino’s ordering platforms as well as all digital marketing activities including paid search, search engine optimization, email, mobile, display, social media and other emerging interactive projects.

    Since taking the chief digital officer position in January 2010, Maloney has been instrumental in growing Domino’s digital sales to 60 percent of total U.S. sales. He has led the introduction of several innovative, new digital capabilities including the development of the iPhone, Android and iPad ordering applications, the launch of consumer profiles and Easy Ordering, and the development and launch of voice ordering capabilities. More recently, Maloney has contributed toward the launch of several AnyWare ordering platforms – including Google Home, Facebook Messenger, Apple Watch and Amazon Echo among several others. He also led the use of social programs to support Domino’s “Pizza Turnaround” program, which reinvented and reinvigorated the 54-year-old brand during the relaunch of its core hand-tossed pizza.

    Maloney’s previous experience includes more than 14 years in marketing and e- commerce at leading global companies such as The Coca-Cola Company and Procter & Gamble. He was responsible for launching Procter & Gamble’s first online brand, the custom beauty care site Reflect.com, and managing Coca- Cola’s global e-commerce business.

    Maloney served in the U.S. Navy as a submarine officer on the USS Atlanta and as a systems engineering instructor at the U.S. Naval Academy in Annapolis, Maryland. He holds a bachelor’s degree in mechanical engineering from the U.S. Naval Academy and a master’s of mechanical engineering from The Catholic University of America in Washington, D.C. He also obtained graduate-level training in nuclear engineering from the Naval Nuclear Power School.

  • Mary Ellen Coe
    President, Google Marketing Solutions

    Mary Ellen Coe

    President, Google Marketing Solutions

    Mary Ellen serves as President of Google Marketing Solutions, overseeing the global mid-market and small advertiser business which serves millions of customers and thousands of agencies worldwide. Her organization helps businesses get online and grow, focusing on sales and operations for this high-growth segment as well as the acquisition of new advertisers and SAS channel partners for Google Ads. Prior to this role she served as Vice President of Global Sales Operations and Strategy for Google’s sales and service organizations for the large client advertising and publisher businesses.

    Before joining Google in 2012, Mary Ellen was a Partner with McKinsey & Company, where she advised leading consumer, media and retail companies, and also led the North America Consumer Marketing and Sales practice. Earlier in her career, she worked at the Leo Burnett Company on the Proctor and Gamble portfolio, and worked in Product Management in the durable goods industry at Haworth Inc. Mary Ellen completed her bachelor’s degree from the University of Michigan and pursued graduate studies at the Kellogg School of Management at Northwestern University.

    Mary Ellen also served on the board of Whole Foods from December 2016, and was involved in shepherding the company through the acquisition by Amazon.

In a mobile first world that's enhanced with machine learning, consumers expect brands to respect their time, while simultaneously helping them throughout their individual journeys. In this session, Dennis Maloney, Chief Digital Officer of Domino’s Pizza, and Mary Ellen Coe, Vice President of Google Marketing Solutions, explore how brands can deliver fast and relevant user experiences and the measurable impact it can have on their bottom line.

11:00 – 11:30 AM

Morning Break
  • Meals & Networking

Concourse

11:30 – 12:10 PM

Advance Your Online-to-Offline Strategy
  • Search
  • Analytics
  • Mobile
  • Shopping
  • Breakout

Search Stage

  • Tingmui Li
    Product Manager, Shopping Ads

    Tingmui Li

    Product Manager, Shopping Ads

    Tingmui Li is a product manager in Google Shopping, focusing on Local Inventory Ads to help local and omnichannel retailers to connect with consumers. Before joining Local Inventory Ads, she worked on Firebase, building a messaging and notification platform that helps mobile apps developers and marketers to acquire and reengage with users.

    Prior to Google, Tingmui was a product manager at a social search engine startup that made personalized recommendations for places to go. Tingmui holds a master's degree in electrical engineering from Stanford University and an MBA from INSEAD.

  • Cedric Dupont
    Group Product Manager, Local Ads

    Cedric Dupont

    Group Product Manager, Local Ads

    Cedric Dupont is a group product manager leading search ads ad quality. In his current role, he is responsible for local ads, audiences and contextual targeting.

    Before joining Google Ads, he worked on local advertising formats on Google’s Ads & Commerce team. Prior to working in Ads, he helped develop location and mapping technologies for Google Maps and before that he was part of the websearch team responsible for the personalization of search results.

    Prior to Google Cedric was a research engineer at VW working on driver assistance systems. An autonomous vehicle enthusiast, he was the vehicle lead for the first team to win the DARPA Grand Challenge. Cedric holds a master’s degree in mecatronics from UCL, a master’s degree in electrical engineering from Stanford University as well as an MBA from UC Berkeley.

  • Shibani Sanan
    Engineering Director, Search Ads Quality

    Shibani Sanan

    Engineering Director, Search Ads Quality

    Shibani is a Director of Engineering at Google, where she has spent the last 12 years in a variety of engineering and leadership roles. As a senior engineering lead in Google, she has been responsible for the development and launch of many exciting products in the mobile search ads space including offline attribution and Universal App Campaigns. She currently leads the ads teams for local, calls, messaging and NBU. She has been recognized for her technical prowess and her leadership capabilities with multiple awards at Google.

    She is a seasoned technology executive with over 20 years of experience leading teams in various companies including at a startup. Prior to her career at Google, she has worked in various engineering and product development roles for a variety of technology companies in India and the United States of America. Shibani’s educational background includes a Bachelors of Engineering from Visveraya National Institute of Technology (VNIT) where she graduated with Honors and was a Gold medalist.

  • John Chen
    Senior Product Manager, Online-to-Offline Solutions

    John Chen

    Senior Product Manager, Online-to-Offline Solutions

    John has been with Google for the past four years and leads Google's store visits product as part of the Online-to-Offline Solutions suite. Prior to Google, he was an Associate Partner at McKinsey & Company, and has worked at several technology companies including Microsoft as a Business Development Manager and Parasoft as a Software Engineer. John holds a bachelors in Computer Science and MBA from the University of California, Berkeley.

Mobile has bridged online and offline consumer behavior. Local ad experiences help you reach nearby customers, and store visits and store sales close the loop by delivering insight into how online ads influence in-store purchases. Learn about Google’s latest omnichannel innovations and how to turn these insights into action across verticals.

Access High-Quality Inventory Across Screens
  • Platforms
  • Mobile
  • Breakout

Platforms Stage

  • Glenn Thrope
    Product Manager, Programmatic Video

    Glenn Thrope

    Product Manager, Programmatic Video

    Glenn Thrope is a product manager for Google Marketing Platform, focused on enabling programmatic buying capabilities for YouTube and Connected TV ad inventory. Previously, Glenn was a product manager on the Google Wallet team, and before that a software engineer with Microsoft. He holds an MBA from Harvard Business School, and a BS in Computer Science and Political Science from Yale University.

  • Deepti Bhatnagar
    Senior Product Manager, Programmatic

    Deepti Bhatnagar

    Senior Product Manager, Programmatic

    Deepti Bhatnagar is a Senior Product Manager on Google Marketing Platform. She leads the product team for projects that enable customers to create and optimize their programmatic campaigns across channels like video, display, mobile, and audio. She is also passionate about helping customers use data to optimize their ad spend and make better buying decisions. Prior to this role, Deepti was a product manager on search ads for 5+ years.

    She has a Masters Degree in Computer Science from Massachusetts Institute of Technology and a bachelors from Indian Institute of Technology - Delhi.

  • Stacey Proch-Wilson
    Americas Product Solutions Lead, Programmatic Video

    Stacey Proch-Wilson

    Americas Product Solutions Lead, Programmatic Video

    Stacey is responsible for activating Programmatic Video and TV solutions across US, Canada and Latin America. During her 4 years at Google, she has held roles in programmatic video strategy, commercialization and sales, covering areas including brand activation, media, video formats, automation and machine learning, measurement and advanced TV.

    Prior to joining Google, Stacey ran strategic projects for AOL and operated as Chief of Staff to the CEO of AOL One (now OATH) platforms group. Earlier in her career, Stacey held roles in management consulting for Boston Consulting Group, and ran the sales and implementation team for a B2B tech startup, Campusdocs. Stacey holds a BA in Biological Anthropology from Harvard University.

People are discovering and viewing content across an increasing number of devices and formats. Learn how we are making it easier for you to capture the attention of your audience wherever they are. That means delivering ads across inventory types and partners, using the deal terms that are right for you, and doing it all with improved quality and trust.

Convert Search Intent into Action with Video
  • YouTube
  • Mobile
  • Breakout

Media Stage

  • Avi Fein
    Product Manager, Video Ads

    Avi Fein

    Product Manager, Video Ads

    Avi Fein is a Product Manager on the YouTube ads team. His focus is on direct response advertising both for website and offline conversions on video. For website conversions, he is focused on features like TrueView for Action, Target CPA bidding, and conversion tracking. For offline conversions, he is focused on Location Extensions, Affiliate Location Extensions, Store Visits measurement and other optimization and targeting features related driving offline commerce. Avi holds a B.S. in Management & Marketing from New York University-Stern.

  • Nicky Rettke
    Group Product Manager, Video Ads

    Nicky Rettke

    Group Product Manager, Video Ads

    Nicky Rettke is a Group Product Manager for YouTube ads, focused on building end-to-end solutions for performance advertisers. Nicky has been at Google for almost 10 years and led the efforts around YouTube mobile ads before building YouTube's direct response business. Nicky graduated from the University of Pennsylvania with a B.S. and M.S. in Computer Telecommunications Engineering.

Search is a reliable gateway for purchase decisions, and video can play a powerful role in getting your potential customers to buy. Learn about our latest solutions for performance video, and see how YouTube is pairing video with intent signals from across Google to move consumers to action.

Assist to Grow: Leveraging Insights to Reach the Right Audiences
  • Platforms
  • Analytics
  • Breakout

Business Growth Stage

  • Julie Rieger
    President, Chief Data Strategist & Head of Media, 20th Century Fox Films

    Julie Rieger

    President, Chief Data Strategist & Head of Media, 20th Century Fox Films

    Julie Rieger is the President, Chief Data Strategist & Head of Media at 20th Century Fox Film where she leads the Media and newly formed Customer Intelligence teams. The Customer Intelligence team mission is to understand and derive insights from what customers think, feel and do and apply to every aspect of the life of a motion picture.

    Prior to joining 20th Century Fox, Julie held the post of EVP, West Coast at ZenithOptimedia where she led the global Hewlett Packard business.

    Julie currently lives in Sherman Oaks with her wife and furry kids. She holds a degree in Advertising from Southern Methodist University.

    Julie will add published author to her bio when her book The Ghost Photographer comes out from Enliven/Simon & Schuster on October 9th, 2018.

  • Sean Downey
    Vice President, Media Platforms

    Sean Downey

    Vice President, Media Platforms

    Sean Downey is the Vice President of Media Platforms at Google. A nineteen-year veteran of display advertising, Sean partners with Google Display advertisers to grow their digital spend through more effective use of technology across the Google Display Stack. He has brought various evolving advertising technologies to market, such as Rich Media and Audience Buying, among others. Sean’s aim is to create more efficiency in display buying and management. He spent 7.5 years at DoubleClick prior to the Google acquisition, where he led their agency and advertiser business. Sean earned his BS in Business Administration from the State University of New York College at Fredonia.

An effective data strategy - one that is not siloed by team or channel - is what powers great consumer experiences and differentiates brands.

In this session, Julie Rieger, President, Chief Data Strategist & Head of Media at 20th Century Fox Films, and Sean Downey, Vice President of Google Media Platforms, explore how brands can unify data around the customer to place audiences at the center of their marketing strategy and reap positive results.

12:20 – 1:00 PM

Deliver More Relevant Ads with Search Audiences
  • Search
  • Mobile
  • Breakout

Search Stage

  • Vicky Homan
    Product Strategy Manager, Global Search Ads

    Vicky Homan

    Product Strategy Manager, Global Search Ads

    Vicky Homan is the global lead on search advertising targeting solutions at Google. She works with advertisers and agencies to help them make the most of Google’s advanced search targeting features to improve advertising ROI. She also works extensively with the Google product and engineering teams to develop innovative solutions that meet the complex needs of today’s search advertiser.

    In previous roles at Google, Vicky managed teams that focused on developing emerging ad formats on Google owned and operated properties, led app re-engagement product strategy and marketed mobile ad solutions, and consumer Geo products.

  • Tript Singh Lamba
    Senior Product Manager, Audiences

    Tript Singh Lamba

    Senior Product Manager, Audiences

    Tript Singh Lamba leads the Product team behind Google Audience products. These products empower advertisers to reach their best audience across Search, YouTube, Shopping, Gmail and other Google properties. Tript believes that ads should be deeply personal, assistive and helpful and friction free - it all starts by reaching the right person for the brand at the right point in their path to purchase!

    Prior to Google, he held various roles at Microsoft USA, including heading their wireless efforts in the Windows and Devices group.

    Tript has invested and advised several startups from seed to series X on business model, product definition and launch, including being a mentor at various incubators. He lives in the sunny Bay Area with his wife and 2 year old daughter.

  • Brandon Ervin
    Product Manager, Search Audiences

    Brandon Ervin

    Product Manager, Search Audiences

    Brandon Ervin is a Product Manager working on remarketing other and audience features for Search Ads.

    Prior to Google, Brandon worked at Deloitte Consulting, helping clients implement large-scale technology projects.

    Brandon holds a B.S. in Electrical Engineering from Ohio State University as well as an MBA from Duke Fuqua School of Business.

Consumers don’t engage with you in a single moment–they may look for your product several times over the course of their journey. Learn how new search audience and matching solutions make it easy for you to deliver more relevant ads to your customers, helping you be there when they’re ready to buy.

Gain Actionable Insights From Your Data
  • Platforms
  • Analytics
  • Breakout

Platforms Stage

  • Abhishek Aggarwal
    Product Manager, Analytics

    Abhishek Aggarwal

    Product Manager, Analytics

    Abhishek Aggarwal (Abhi) is a Product Manager on Google Analytics. He focuses on Google Analytics Integrations across advertiser and publisher products, conversions, attribution, audiences and online to offline measurement in Google Analytics. He has an MBA from Dartmouth and a Bachelors and Masters in Computer Science from Indian Institute of Technology, Delhi.

  • Fausto Ibarra
    Director of Product Management, Analytics 360 Suite

    Fausto Ibarra

    Director of Product Management, Analytics 360 Suite

    Fausto Ibarra is Director of Product Management for Google Marketing Platform. Fausto previously led product management for Google Cloud Platform big data, machine learning and IoT cloud services. Prior to Google, Fausto spent over 15 years in product leadership positions at Microsoft, VMware, TIBCO and Oracle. He also worked as a strategy consultant at McKinsey & Company, and as a software engineer at Booz Allen Hamilton. Fausto holds a BS in Computer Science from the Tecnologico de Monterrey and an MBA from the Wharton School of Business at the University of Pennsylvania, where he graduated as a Palmer Scholar.

  • Rotimi Iziduh
    Product Manager, Optimize

    Rotimi Iziduh

    Product Manager, Optimize

    Rotimi joined Google in 2016 as a product manager for Optimize and Optimize 360. Previously, he worked at Microsoft focusing on product management for various interoperability and enterprise licensing services. Rotimi holds a BS in Computer Science from Howard University where he graduated with honors.

  • Mary Pishny
    Product Manager, Data Studio

    Mary Pishny

    Product Manager, Data Studio

    Mary is a Product Manager on the Google Data Studio team. As a PM, she is working on building new data transformation functionality into the product. Prior to joining the Data Studio team, she managed the Google Analytics 360 Suite Partner Program where she was responsible for program strategy, operations and partner education. Before joining Google, Mary taught Algebra I through Teach for America.

Customer journeys are more complex than ever and there has been an explosion in the number of marketing touchpoints for a typical brand. But sometimes the data stream feels more like a data firehose. Learn how our tools help you gain actionable, real-time insights from your data.

Boost Your Display ROI: Drive Growth with the Latest in Automation
  • Display
  • Mobile
  • Breakout

Media Stage

  • Brent Besson
    Product Manager, Bidding & Display Optimization

    Brent Besson

    Product Manager, Bidding & Display Optimization

    Brent is the product lead for display bidding and optimization at Google. This includes bidding strategies such as target CPA, target ROAS and CPC bidding as well as exciting new product features such as paying for conversions, not clicks!

    Prior to Google Brent worked at Bridgewater Associates, an algorithmic hedge fund, studied business at MIT Sloan, financial mathematics and economics at the London School of Economics and physics at Princeton University.

    Brent is a retired gamer and an avid comic book fan who firmly believes that the Marvel Cinematic Universe is the best thing to happen to cinema. Brent enjoys playing tennis and spending time with his two young kids.

  • Jason Bigler
    Director of Display Ads

    Jason Bigler

    Director of Display Ads

    Jason Bigler leads product management for Google Display Ads and Google Marketing Platform creative solutions. He brings over 15 years of experience in developing and commercializing products in both the digital advertising and consumer spaces. Prior to joining Google, Jason was SVP of Product for Collective where he oversaw the development and strategy of their AMP technology platform and media business. He also spent 6 years at DoubleClick as VP of Product where he worked on several buy-side products including DoubleClick for Advertisers and MediaVisor. Jason holds a B.A. in International Studies from West Virginia University and an MBA from Duke University.

  • Dan Taylor
    Managing Director, Global Display & Programmatic

    Dan Taylor

    Managing Director, Global Display & Programmatic

    Dan Taylor leads the programmatic and display advertising platform strategy for Google’s global business organization, focused on product innovation, commercialization and advertiser engagement at scale across Google Ads and Google Marketing Platform in all countries where Google operates.

    Primary focus is on building and growing advertiser solutions and innovations in data strategy, audience targeting, inventory quality, ad formats, automated buying and measurement to power every ad experience and make the web and apps work better for advertisers, publishers and consumers across devices.

    Prior to his current role, Dan led high performing sales and activation teams in Search, Display, Video and Mobile as well as a long career in broadcast media sales. Dan is based in New York.

  • Tran Ngo
    Product Marketing Manager, Display Ads

    Tran Ngo

    Product Marketing Manager, Display Ads

    Tran is a Product Marketing Manager with a decade of experience in online advertising. She currently oversees product positioning and launch strategy for Google Display ads. Before this, she spent time working internationally launching YouTube B2B education programs and YouTube Kids across Asia-Pacific markets such as India, Singapore, Vietnam and more.

    Prior to Google, Tran spent her career running multi-million dollar digital marketing campaigns at global marketing agencies iProspect and iCrossing. She worked across every spectrum of marketing including display and paid advertising, search engine optimziation (SEO) and social media marketing for large scale advertisers spanning high-end retail, auto insurance, telecommunications, banking, gaming and more.

    Tran earned her BA in Political Economy of Industrial Societies from the University of California, Berkeley. She is currently living in San Francisco.

To drive real results across today's sites and apps, you need to create ad experiences that are as relevant and manageable as they are beautiful. Learn how Google's latest machine learning innovations for Display make it easier to reach the right customers with the perfect message and drive better results for your business.

Assist to Grow: Enabling Customers to Win in an Omni-channel World
  • Mobile
  • Shopping
  • Breakout

Business Growth Stage

  • Kiran Mani
    Director of Retail

    Kiran Mani

    Director of Retail

    Kiran Mani is the Managing Director For Google’s Retail Sector, based out of Mountain View, CA. He is responsible for Google’s revenue and sales engagements in the retail space across multiple sectors - automotive, healthcare, sports goods, footwear, fashion, grocery and furniture. He is also an active investor and advisor to startups focused on the technology, emerging markets and non-profit space.

    Kiran is a qualified chartered accountant & a chartered financial analyst. Prior to Google, he founded “Fosbury Flop” – A start-up that consulted on impact and innovation by connecting the dots between consumer psychology and communication technology. Prior to that, he has served as the Director of Marketing at Microsoft India and VP of Hardware Marketing for IBM Asia Pacific, based out of Singapore.

  • Daniel Wegiel
    Senior Vice President, Chief Growth & Strategy Officer, Panera

    Daniel Wegiel

    Senior Vice President, Chief Growth & Strategy Officer, Panera

    Dan has served as Panera's Chief Growth & Strategy Officer since November 2017. In this role, he defines Panera’s overall company strategy and value creation plan and drives the key growth initiatives across the organization. He has responsibility for the approach to dayparts and channels, including oversight of Panera's Delivery and Catering businesses as well as the Strategy, Insights & Analytics, Category Management and Pricing functions.

    Prior to his current role, Dan led the Delivery and Catering businesses from 2014-2017. During that time, Panera entered the Delivery business and expanded it nationwide, while also re-positioning the Catering business to become the #1 B2B caterer in the U.S.

Today’s consumer is more curious, demanding, and impatient than ever before. Omni-channel businesses must harness their unique assets - their brand, physical locations, content and inventory, and make them differentiated and discoverable everywhere consumers are. In this session, we'll explore how leading omni-channel businesses are removing friction from end-to-end consumer experience by connecting the dots across all the moments that inspire and influence a purchase - online and offline.

1:00 – 2:00 PM

Lunch & General Departures
  • Meals & Networking

Lower Level Plaza and Concourse

2:00 – 5:00 PM

Innovator's Circle (By Invitation Only)

Innovator's Circle Meeting Rooms

Small-group discussions and networking hosted by Google Product Managers.

2:00 – 5:30 PM

Partner Forum (Formerly Google Partner Summit)

Platforms Stage

Anticipate Future Advertising Trends & Identify Strategies to Win

2:00pm - 3:15pm

  • Robert Tercek
    Best Selling Author, Business Futurist, and Digital Media Expert

    Robert Tercek

    Best Selling Author, Business Futurist, and Digital Media Expert

    Every industry – established enterprises and feisty startups alike – will be entirely transformed and redefined by technology in the next five years. We’re entering an era defined by data, and Robert Tercek is helping organizations navigate through the massive changes, seize control and shape their future.

    Tercek is navigating–and inventing–the future of digital media. With a rare combination of visionary thinking, hard-won practical insight and tireless passion for the way media shapes our world, Tercek is working to help organizations seize their own destiny by thinking creatively and taking decisive action. Tercek’s business strategies are informed by his personal experience as a pioneering executive and entrepreneur in disruptive startup ventures. He has created breakthrough entertainment experiences on every digital platform, including satellite TV, game consoles, broadband Internet, interactive television, and mobile networks.

    An enthusiastic advocate of the future of media and entertainment, Tercek stimulates audiences as he takes viewers on a journey towards understanding the digital landscape as it pertains to their industry. No two presentations are alike and Tercek is a master at crafting experiences that live with his audiences for years. Tercek also published “Vaporized: Solid Strategies for Success in a Dematerialized World” (LifeTree Media, September 2015) in which he takes readers inside the digital revolution and shows how every industry as we know it will be transformed by technology.

  • John Grudnowski
    Founder & CEO of FRWD

    John Grudnowski

    Founder & CEO of FRWD

    In May 2009, John Grudnowski founded FRWD, a hybrid consulting & advertising agency focused on building client marketing capability. John brings 20 years of PR and marketing services experience gained over the course of his career at Accenture, General Mills to the last 17 years in digital agencies space150 and FRWD. John's unique experience spans both hands on keyboard media management & ad tech implementation to the development of marketing strategy, executive training, leadership of internal innovation and execution teams with many of the worlds leading brands in Financial Service, Retail, and Consumer Products.

    John has co-founded the 1,000+ member Minneapolis-based i612 media organization, and has served on multiple digital-based start-up boards of directors. John is also an Adjunct Professor of Digital Marketing at the University of Minnesota Carlson School of Management.

  • Maya Shankar
    Head of Behavioral Science

    Maya Shankar

    Head of Behavioral Science

    Maya Shankar is Google Marketing's Head of Behavioral Science.

    Prior to joining Google, Maya served as a Senior Advisor in the Obama White House, where she founded and served as Chair of the White House's Behavioral Science Team -- a team of scientists charged with improving public policy using research insights about human behavior. In 2016, Maya served as the first Behavioral Science Advisor to the United Nations.

    Maya completed a post-doctoral fellowship in cognitive neuroscience at Stanford, after receiving a Ph.D. from Oxford on a Rhodes Scholarship and a B.A. from Yale in cognitive science. She has been profiled in the New Yorker and her work has been featured in the New York Times, Scientific American, Forbes, and in NPR's All Things Considered and Freakonomics. Maya is a graduate of the Juilliard School of Music's pre-college division and is a former private violin student of Itzhak Perlman.

Attract, Retain, and Grow Top Talent

3:15pm - 4:20pm

  • Eileen Naughton
    Vice President, People Operations

    Eileen Naughton

    Vice President, People Operations

    Eileen Naughton was named Google’s Vice President of People Operations in September 2016, overseeing all aspects of human resource management at Google.

    She was previously Managing Director for Google UK & Ireland, responsible for business operations in Google’s second-largest market. Earlier, as Vice President of Global Sales, she was Google’s senior relationship manager with its largest advertising and agency clients. She also led sales and operations for YouTube and Google’s display advertising business in the US and Americas, and the post-acquisition integration of DoubleClick into Google’s operations.

    Prior to joining Google in 2006, Eileen held a number of executive positions at Time Warner. She serves on the boards of directors of L’Oreal and The Center for Discovery.

  • Brian Ong
    Director, Strategy and Effectiveness

    Brian Ong

    Director, Strategy and Effectiveness

    Brian Ong has been with Google for more than nine years. He leads StratOps for Google's Staffing and Operations teams, which focuses on optimizing the efficiency, quality, and experience of Staffing and Operations processes.

    Previously at Google, Brian led People Ops Strategy and Effectiveness, where he was responsible for the technology roadmap, internal communications, and business planning. Prior to that, he led a People Analytics team focused on applying analytic insights across Google. He has prior experience at HSBC, Booz Allen Hamilton, and Capital One across a number of functions (HR, IT Strategy, Call Center Operations, and Ops Analysis). He received his MBA from Duke University (Fuqua) and has a BA in History and Business Economics from UCLA.

  • Veronica Gilrane
    Manager, People Analytics

    Veronica Gilrane

    Manager, People Analytics

    Veronica Gilrane is on the People Analytics team at Google where she analyzes data, designs experiments, and implements findings related to workplace diversity and inclusion. Her areas of focus include: ensuring fairness and equity in people processes and creating an inclusive and intuitive environment for all employees regardless of background. Most recently, Veronica along with her co-lead, Steph Tietbohl, published a re:Work blog post articulating Google's philosophy, analysis, and latest findings regarding pay equity.

    Before joining Google, Veronica received her Ph.D. in Industrial-Organizational psychology from George Mason University where she conducted her dissertation on the experiences of women in Science, Technology, Engineering, and Math (STEM).

  • Michelle Donovan
    Director, People Development

    Michelle Donovan

    Director, People Development

    Michelle joined Google in 2006 -- she was hired to create Googlegeist, Google’s annual employee survey, which continues today. She led a team in People Analytics responsible for analyzing data to solve challenging problems, like how to have the healthiest workforce on the planet and how to ensure every Googler has an awesome manager. In 2011, Michelle took on a role in People Development where she was asked to help implement many of the manager and leadership development recommendations her analytics team made based on the data. Michelle is currently responsible for non-technical training for Googlers, which begins with the day Googlers step on campus and attend Noogler Orientation and ends with senior manager training. Prior to Google, Michelle worked in workforce analytics at Intel and Terranova Consulting Group. Her passion is making a difference in people’s lives. Her work at Google has been covered by the New York Times and Harvard Business Review. She earned a Ph.D. in Industrial/Organizational Psychology from the University of Illinois at Urbana-Champaign and bachelor’s degree in Psychology from the University of Wisconsin-River Falls.

  • Bob Dillon
    Director, Agency Sales, North America

    Bob Dillon

    Director, Agency Sales, North America

    As Director of Agency Sales for North America, Bob leads Google sales teams in partnering with agencies to drive customer success. Previously at Google, Bob was the global sales leader for the Google Display Network (GDN), where he was responsible for the successful commercialization of Google’s core and emerging display advertising products on the GDN. Bob was also the director of Online Media Sales (OMS) for the Americas region, where he was responsible for leading sales specialists covering multiple emerging online advertising products, including Display, Mobile, Affiliate, YouTube and TV Ads.

    Prior to joining Google in 2010, Bob held various leadership positions in online advertising at Yahoo!, including VP of sales operations, VP of product marketing, and VP of marketplace operations. Earlier in his career, he was a consultant with the Los Angeles office of the Boston Consulting Group as well as an intelligence officer in the United States Navy.

    Bob earned an MBA in strategy and finance from Wharton and holds bachelor’s and master’s degrees in electrical engineering from Cornell University.

Get Innovative Tips & Tricks from Fellow Partners

4:40pm - 5:30pm

  • Martina Gallova
    Agency Lead, Germany, Google Marketing Solutions

    Martina Gallova

    Agency Lead, Germany, Google Marketing Solutions

    Martina has several years of experience in the field of digital strategy, business development, marketing and PR and is currently leading Google’s performance agency teams for the German market in the company’s European headquarters in Dublin. As an Agency Lead, Martina is responsible for driving market development, designing and enabling sales strategies and shaping relationships with key agency partners.

    Before joining Google, Martina was actively involved in the start-up space in Vienna, Austria, building a semantic web business and service offering. She holds a Masters degree in Product Marketing and Innovation Management.

  • Johannes Humpert
    Chief Operating Officer, Smarketer

    Johannes Humpert

    Chief Operating Officer, Smarketer

    Johannes is Chief Operating Officer at Smarketer, a Google Premium Partner and one of the leading performance agencies in Europe which is headquartered in Berlin, Germany. As COO, Johannes is responsible for shaping corporate strategy, driving growth through customer success and scaling operational efficiency.

    Prior to Smarketer, Johannes co-founded and expanded Jonny Fresh, the leading online laundry and dry cleaning service startup in Germany, which offers collection, cleaning and delivery of textiles via a hybrid client app for private and business customers. Furthermore, Johannes has a wealth of experience in the startup space through various management and leadership roles at Rocket Internet companies.

    He holds a BSc. in International Business and an MBA from the ESADE Business School and the University of St. Gallen and lives in Berlin with his wife and son.

  • Bob Uttenreuther
    Strategic Partner Manager

    Bob Uttenreuther

    Strategic Partner Manager

    Bob is Google's Channel Sales Sr. Strategic Partner Manager. He is responsible for the communication and education of Google's products, sales, and strategy to the North America Premier SMB Partners. Prior to joining Channel Sales, Bob held sales management positions across Google – including Agency, TV Ads, and Doubleclick. Bob holds a B.S. in Business Administration from Menlo College and lives with his wife and daughter in the San Francisco Bay area.

  • Tony Palazzo
    Vice President, Operations & Marketing, Logical Position

    Tony Palazzo

    Vice President, Operations & Marketing, Logical Position

    Tony Palazzo is the Vice President of Operations and Marketing, where he leads various design, development, marketing, culture, and operations teams towards one goal – rapid and sustainable growth for Logical Position. Driven by a passion for digital marketing, logistics, and development, he has helped grow LP from 8 employees and 20 clients, to 450 employees and 4500 clients over the past 8 years. Tony has been featured by Business.com and Inc Magazine in recognition of Logical Position’s nationally ranked culture and growth.

  • Michael Weinhouse
    Founder & Co-CEO, Logical Position

    Michael Weinhouse

    Founder & Co-CEO, Logical Position

    With nearly a decade of Internet marketing experience, Michael has led Logical Position’s growth from founding to its position today as a leader in digital marketing. Today, he oversees all sales and product development for the company. In 2017, Michael was named one of Portland’s Forty Under 40, in 2018 was ranked #4 in America for Glassdoor’s Top 100 CEOs list, and has been featured by Inc Magazine, Business.com, and Forbes.

  • Katheline Jean-Pierre Coleman
    Agency Business Development

    Katheline Jean-Pierre Coleman

    Agency Business Development

    Katheline Jean-Pierre Coleman has been at Google for over 6 years where she is an Agency Business Development Team Lead where she focuses on helping agencies grow with Google. For the agency group, she leads the Customer profitability / Lifetime value initiative. As a passion project, she founded a transformative learning program for women at Google named The Coffee Club.

    Prior to Google, she was the Head of Flickr Product Marketing, a Senior Product Manager at Yahoo leading the development of community platforms, and a Director of Brand consulting at Deloitte. Katheline is also an Angel investor with the Pipeline Angels group where she is changing the face of angel investing and creating capital for women and non-binary femme social entrepreneurs.

    Katheline completed a Masters Degree in e-Commerce at Hautes Etudes Commerciales (HEC) and McGill University as well as a Bachelor’s in Political Science at University of Montreal. In her spare time, she likes to write music, read about the future of tech, do Bikram yoga and eat her husband's delightful meals.

  • Mike Mothner
    Founder & CEO, Wpromote

    Mike Mothner

    Founder & CEO, Wpromote

    Michael Mothner is the Founder & CEO of Wpromote, the largest independent digital marketing agency in the US, helping clients Think Like A Challenger to accelerate growth and scale profitably. In 2001, Michael founded Wpromote out of his dorm room at Dartmouth College. The company is now one of the fastest growing and widely recognized online marketing firms in the country, with 350 employees across 8 offices. Michael led Wpromote through several acquisitions from 2016-2017 and a recent minority investment from Shamrock Capital. A thought leader in the online community, he is a frequent speaker and contributor on digital marketing, entrepreneurship, and the profit-driven marketing approach.

2:00 – 5:35 PM

Travel Executive Forum

Media Stage

Growth in the Age of Assistance

2:00pm - 2:15pm

  • Rob Torres
    Managing Director, Travel

    Rob Torres

    Managing Director, Travel

    With over 20 years of travel industry experience, Rob serves as Google’s Managing Director of global sales for the travel sector. In this role, he is responsible for sales strategy and relationship management for Google’s largest travel advertising clients. Rob overseas global deal activity with these partners and leads a team whose focus is to transform the way travel marketers connect with consumers using digital media and analytics.

    Prior to joining Google, Rob was Vice President of Strategic Partnerships at Expedia Inc., the world’s leading online travel company. During his seven year career at Expedia, Rob managed a team that had global hotel responsibility, generating gross bookings in excess of $2 billion.

    Rob is active in the hospitality industry and community affairs. He currently serves as the chairman of the World Economic Forum future of mobility council. In addition he is on the board of directors for the the US Travel Association and the Adventure Travel & Tour Association. Rob is on the advisory board for Stop Poaching Now and Redeam. He also serves on the Innovation council for One&Only Resorts. Twice Rob has been listed among HSMAI’s Top 25 Extraordinary Minds in Sales and Marketing and was the past chair of the association.

    Rob holds a Bachelor of Science degree in Public Administration from the University of Southern California and a Masters of Business Administration from Georgetown University.

The Evolving Digital Traveler

2:15pm - 2:45pm

  • Alex Dichter
    Senior Partner, McKinsey

    Alex Dichter

    Senior Partner, McKinsey

    Alex Dichter is a Director in the London Office of McKinsey & Company. Alex leads McKinsey’s global Airline, Aviation and Travel practice, an area of passion and interest that is reflected in his client work. Alex’s work in the sector cuts across functions. He has experience in strategy, organization and operations at airlines, airports, airline services and travel companies in the U.S., Asia-Pacific, Europe, Africa, the Middle East and Latin America. During the last sixteen years, Alex has worked with over 30 airlines, 10airports/airport groups, multiple airline services companies and several travel companies. In recent engagements, Alex has:

    • Worked with multiple Airlines on comprehensive operational transformations, with a focus on lean; increased outsourcing; working capital management and supplier management
    • Worked with one of the largest airports in the world on a comprehensive effort to improve throughput and improve customer service
    • Worked with the top team of a major network airline on a complete overhaul of its airport operations strategy
    • Worked with one of the largest airport groups in Europe on a 10 year business planning and growth effort.

    Alex is a frequent speaker on airline industry topics and has written several articles about industry trends and developments. Before joining McKinsey, Alex was a Pilot and instructor for Continental Airlines. Alex holds a Bachelor’s Degree, Summa Cum Laude, from Embry Riddle Aeronautical University, and an MBA, with distinction, from the Tuck School of Business at Dartmouth College, where he was elected an Edward Tuck Scholar.

Meet the High Value Traveler

2:45pm - 3:05pm

  • Susie Vowinkel
    Industry Director, Travel

    Susie Vowinkel

    Industry Director, Travel

    As the Industry Director for Travel, Susie leads Google partnership efforts with some of the largest global brands in the industry. Her teams provide partners with clear insight and strategy for partnership with Google across marketing, technology & product. Susie has been leading efforts in the travel industry for Google for the past 11 years. In 2013 PhoCusWright named Susie to part of an elite group of travel leaders under the age of 35. Susie is also the head of Google’s women leadership program for the Seattle and Kirkland offices. As part of this Susie has been very involved in STEM efforts for young women. Susie has over 20 years experience in the technology and online media space, including Seattle startup Go2Net/Infospace and Time Warner in New York City.

    Susie hold a Bachelor’s degree from the University of Washington and she currently resides in Seattle with her husband and 2 daughters. Susie loves to travel and it’s a toss up between sun and snow.

Travel Product Roadmap Preview

3:20pm - 4:00pm

  • Richard Holden
    Vice President, Product Management

    Richard Holden

    Vice President, Product Management

    Richard Holden is responsible for the product strategy for Google’s travel-related products. In this role, Richard manages a team of product managers who work with software engineers to define, build, and launch new features and enhancements related to Google’s hotel, flight, and destination search offerings as well as Hotel Ads.

    Prior to joining the travel team, Richard worked on the Google AdWords product management team in a variety of roles from 2002 to 2013.

    Richard joined Google from Excite@Home, where he was senior director of product development. Prior to joining @Home Network, Richard worked at America Online and Knight-Ridder Information Services. Earlier in his career, Richard was a special assistant to the Secretary of the Treasury during the first Bush Administration and was an investment banking analyst with Credit Suisse First Boston.

    Richard earned his M.B.A. and J.D. with honors from Stanford Graduate School of Business and Stanford Law School. Richard received an A.B. in history, magna cum laude, from Princeton University.

  • Pratip Banerji
    Senior Product Manager, Hotels

    Pratip Banerji

    Senior Product Manager, Hotels

    Pratip Banerji is a product manager on the Google Hotels team, where he works with several teams of engineers to define and build hotel content functionality and a new vacation rentals offering. Previously, Pratip launched several new products within Google Play, including Play Books and Play for Education, a K-12 digital content solution.

    Prior to joining Google, Pratip held engineering and product roles at several enterprise technology companies, including Cisco Systems and Akamai Technologies. He also spent several years as a management consultant at Bain & Company, where he advised companies on strategic, operational, and investment decisions.

    Pratip earned his M.B.A. from the Tuck School of Business at Dartmouth. He also earned a M.Eng and B.S. in Electrical Engineering and Computer Science from the Massachusetts Institute of Technology.

  • Puneet Chopra
    Software Engineer, Travel

    Puneet Chopra

    Software Engineer, Travel

    Puneet Chopra a Senior Staff Software Engineer at Google, leading the End-to-End Travel Planning and Personalization team within Travel. The team is focused on providing a seamless travel planning experience across all of Google's products.

    Before joining Google, Puneet founded a Travel Planning startup that was acquired by Google. Puneet holds a Masters in Computer Sciences from University of Texas, Austin and an Undergrad from Indian Institute of Technology, Delhi.

  • Avi Yaar
    Product Manager, Hotel Ads

    Avi Yaar

    Product Manager, Hotel Ads

    Avi is a Product Manager on the Hotel Ads team, responsible for Google Ads integration, audiences, and other advertiser-facing features. He's been at Google since 2011, and during that time has worked on the Google Play and Mobile Growth teams. Prior to Google, Avi worked as a PM at Microsoft and Metacafe. He has an MBA from the MIT Sloan School of Management, and a MSc in Computer Engineering from Carnegie Mellon. He lives in Brookline, MA with his wife Marissa, and lovely daughter Elise.

  • Elizabeth Wang
    Product Marketing Manager, Hotels

    Elizabeth Wang

    Product Marketing Manager, Hotels

    Elizabeth Wang is a Product Marketing Manager on Google Hotels. She works on increasing consumer awareness and love of the hotels experience and monetization growth of the hotel ads product.

    She brings nine years of marketing experience from large retailers like eBay to digital marketing start ups. Prior to joining the travel, Elizabeth worked on Google Express, launching the shopping experience on the Google Assistant, and Shopping Ads Marketing, leading the marketing monetization strategy for Shopping Ads.

Marketing for Growth in 2019

4:00pm - 4:30pm

  • Jen Wesley
    Industry Director: Travel

    Jen Wesley

    Industry Director: Travel

    Jennifer Wesley joined Google in 2011 and currently leads strategic relationships with hotel, air, car, vacation suppliers and online travel businesses. Prior to Google, from 1998-2010, Jennifer was a leader and consultant within several Publicis companies where she developed marketing, communications and ecommerce programs and platforms for Fortune 500 companies in the media and entertainment, consumer products, travel and financial services industries. Jennifer has over 20 years of experience in digital technology and marketing working across a range of industries and companies. She holds a Bachelor of Arts degree from Duke University and a Master’s in Journalism from Northwestern University, and lives in Lincoln Park in Chicago with her husband and two children.

  • Jeffrey Voorhees
    Head of Enterprise Analytics and Data Science, BB&T

    Jeffrey Voorhees

    Head of Enterprise Analytics and Data Science, BB&T

    Jeff Voorhees has built a career using data to create value for large organizations. Currently the Head of Enterprise Analytics and Data Science for BB&T, Jeff was initially trained in traditional science and spent his early career in internal medicine using predictive genomics to treat and prevent disease. A natural inclination to view systems holistically combined with deep quantitative training to prepare for an eventual role directing Strategic Analytics for Nationwide Insurance. In this role he led the creation of analytics functions and patented technologies that grew the business and improved customer outcomes across marketing, product, finance and operations. More recently, Jeff built the Marketing Analytics and Global Performance Management functions for Hertz. As Head of eCommerce, he grew corporate revenue by creating a digital marketing organization focused on targeted, long-term value acquisition. Jeff’s work has been featured in the Wall Street Journal and the Harvard Business Review. He believes analytics is fundamentally a strategic function and the greatest challenge in leading a data-driven business is distinguishing between the right answer and the best answer - and he finds deep satisfaction in helping enterprises navigate that balance.

Cocktails

4:30pm - 5:35pm - Market Terrace

Venue

San Jose Convention Center

  • 150 West San Carlos Street, San Jose, California 95113

FAQ

General

Monday, July 9 through Wednesday, July 11, 2018

San Jose Convention Center
150 West San Carlos Street
San Jose, CA 95113
United States of America

Google Marketing Live is an invitation-only event. Please check your email invitation for your unique link to register. The invitation is for one person only and is non-transferrable.

Please register as soon as possible. Registration will automatically close once we reach capacity.

If you need a travel Visa, you may request a B1 Visa Invitation Letter by filling out the form at goo.gl/84pyyT. When you access the form, please select “No” for the very first question: Are you a Noogler (Google New Hire)?

Travel & Hotel

Yes. Flights and hotel accommodations are not provided by Google. However, we’re happy to extend our discounted rates to a number of nearby hotels. You’ll receive links to book at our partner hotels in your registration confirmation email.

There are several public transportation options from SFO, SJC and OAK. These major airports also offer ridesharing service like Lyft & Uber, car rental, taxi, and limousine services.

Yes, the San Jose Convention Center offers on-site parking for a fee. If you’re staying at a hotel, please call the property to inquire about parking services.

Miscellaneous

Only registered, badged guests will be able to attend Google Marketing Live.

We’re happy to accommodate — please indicate any special needs in your registration.

With an average high of 83°F / 28°C and average low of 58°F / 14°C, we expect it to be quite warm during the day, and cooler at night.

We recommend business casual attire.

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