Meeting Matters

Shape future innovations.

Gain unparalleled access to Google’s product teams. Learn about our latest roadmaps, share your ideas and help shape future product innovations.

Meet Who Matters

Learn from industry leaders.

With 100+ sessions, an interactive product gallery and ample networking opportunities, there’s no better place to learn from brands that matter most to you.

Insights

Turn insights into action.

Get inspired with the latest trends, perspectives and best practices from industry visionaries. Leave with actionable strategies to grow your business. 

Discussion

Featured Speakers

Allan Thygesen

President, Americas Google

Amy Hu

VP, Media and Channels H&R Block

Anthony Noto

Chief Executive Officer SoFi

Jason Gowans

VP, Marketing, Digital and Enterprise Data Nordstrom

Jerry Dischler

VP, Search and YouTube Ads Google

Karen Sauder

VP, Sales Google

Lorraine Twohill

Chief Marketing Officer Google

Prabhakar Raghavan

SVP, Ads and Commerce Google

Philipp Schindler

Chief Business Officer Google

Sissie Hsiao

VP, Mobile Apps Google

Shyam Venugopal

VP, Global Media and Consumer Data Strategy PepsiCo

Tom Lewand

Chief Executive Officer Shinola

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Allan Thygesen

President, Americas Google

As President of the Americas at Google, Allan leads the Company’s advertising business in North and South America. Prior to this role he was President of Google Marketing Solutions, overseeing the global mid-market and small advertiser business, which serves millions of customers and agencies worldwide. Allan is a sought-after voice in the technology industry and presently serves as a Lecturer at the Stanford Graduate School of Business and as an outside Director for RingCentral (NYSE: RNG).

Before joining Google in 2010, Allan was a Managing Director and Partner in the U.S. venture and growth funds of The Carlyle Group, where he led investments in startups in sectors including e-commerce, mobile advertising and imaging. Earlier, Allan served as EVP, sales and business development, at Wink Communications, which he helped take public in 1999. Before Wink, he worked in sales, marketing, customer service and finance management roles at various technology companies in the United States and Denmark.

Allan received a master’s degree in economics from the University of Copenhagen and an MBA degree from the Stanford Graduate School of Business, where he graduated as an Arjay Miller scholar. He lives in the Bay Area with his wife and four children.

Amy Hu

VP, Media and Channels H&R Block

Amy Hu, a leader in digital marketing, is Vice President-Interactive Marketing and Online Experience for H&R Block, the world’s largest tax services provider. She has a broad base of marketing experience across disciplines, from P&L management and business model development, to eCRM, SEO and analytics.

At H&R Block, Hu oversees everything digital, from paid search, online media and email, to strategic partnerships, creative production and a half-dozen agency relationships. Under her leadership, H&R Block’s digital team has implemented new online segmentations and launched multichannel attribution measurement.

Hu spent nearly a decade at American Century Investments, where she started her marketing career. In 2007, she was recruited by H&R Block to work on the company’s direct mail and CRM programs, and was named Director-Interactive Marketing in 2013. She was appointed Vice President in 2016.

Anthony Noto

Chief Executive Officer SoFi

Anthony is the CEO of SoFi and serves on its board of directors. Before joining SoFi, he served as Chief Operating Officer of Twitter since November 2016, and as its Chief Financial Officer when joining the company in July 2014. Prior to Twitter, Anthony served for almost four years as co-head of global TMT investment banking at Goldman Sachs. He joined Goldman Sachs in 1999, was named partner in 2004, and served as the head of communications media and Internet equity research. Before returning to Goldman, Anthony spent almost three years as Chief Financial Officer of the National Football League.

A graduate of the U.S. Military Academy, Anthony also holds a masters of business administration from the University of Pennsylvania’s Wharton School.

Jason Gowans

VP, Marketing, Digital and Enterprise Data Nordstrom

Jason Gowans is a Vice President of Marketing & Digital with Nordstrom. In his role, Jason is responsible for measurement, experimentation, and personalization data products that improve the customer experience and create incremental revenue for the company. Prior to Nordstrom, Jason co-founded the web app hosting platform, Aerobatic, and the discussion platform, Harnu. Earlier in his career, Jason helped retailers understand their customers while at MicroStrategy, and was also one of the first employees of DS-IQ, an early pioneer of digital in-store advertising and personalization technology.

Jerry Dischler

VP, Search and YouTube Ads Google

Jerry Dischler is Vice President of Product Management for Search and YouTube Ads. In this role, Jerry leads product management and innovation for both areas, as well as engineering efforts for YouTube Ads.

Previously, Jerry served as Product Management Lead for New Ad Formats where he played a leading role in defining Google’s strategy to move beyond plain text ads to deeper experiences, including the development of Ad Sitelinks and Product Listing Ads. Earlier in his career at Google, Jerry led Google’s commerce products, including Google Checkout (now Google Wallet) and Google Product Search.

Before Google, Jerry served as the Director of Engineering at Avolent where he was instrumental in developing the company’s award-winning billing and payment products. Prior to his time with Avolent, Jerry worked with Hyperion, Sana Security, and Accenture where his work focused on enterprise billing, customer care and security software.

Jerry earned his bachelor’s degree from the University of Chicago and his MBA from The Wharton School of Business.

Karen Sauder

VP, Sales Google

Karen is Vice President of Sales at Google and serves as site lead for the company’s Chicago office. She joined Google in 2011 to launch the company’s Chicago-based consumer goods division to cultivate advertising clients in the food, beverage and restaurant businesses across the U.S.

Prior to her role as Vice President, Karen led Google’s largest global integrated marketing teams, consulting with agencies and customers on how to grow their businesses in a rapidly changing consumer landscape and working with key customers like Apple and Microsoft. She brings a wealth of experience advising C-suite executives and boards of directors on consumer marketing, go-to-market strategy, product innovation and data strategy. Karen has spearheaded several global marketing initiatives, including developing partnerships with third party brand measurement and improving brand safety policy and practices.

Karen joined Google from FCB, a division of the Interpublic Group of Companies where she was the Executive Vice President and Managing Director. Karen was responsible for blue chip clients including SC Johnson, MillerCoors, Boeing, Dow, United States Postal Service, Motorola and Kraft among others. For four years, she led the team of 1200 to record setting growth and profitability. Prior to FCB, Karen was President at Zipatoni, a boutique creative agency also owned by IPG. She began her career at Anheuser-Busch and Frito-Lay where she led teams in marketing, sales, wholesaler development and key accounts.

Karen is passionate about community involvement and serves on multiple boards, including the World Business Chicago Board of Directors, the medical board of Ann and Robert H. Lurie Children's Hospital of Chicago, where she is chairwoman of the marketing committee, and the board of Off The Street Club. She is a member of The Chicago Network and the Economic Club of Chicago. Karen has also been recognized for her professional contributions as Chicago Advertising Federation's Woman of the Year (2009) and Ad Age's "Women to Watch" (2010).

Karen earned a bachelor’s degree in journalism from The University of Missouri and is a graduate of the Executive Education programs at both Harvard Business School and Northwestern University’s Kellogg School of Business. A married mother of two teen boys, she is an avid athlete who can often be found on the soccer field, the golf course or in a pair of waders casting a fly.

Lorraine Twohill

Chief Marketing Officer Google

As Google’s Chief Marketing Officer, Lorraine manages a global team responsible for telling the evolving story of Google’s brand, driving revenue growth, and bringing Google’s products to life for billions of users every day. Her teams focus on Google’s core products, including Search, Maps, Photos and the Google Assistant; Google’s Platforms, such as Android, Chrome, Play and YouTube, and support the company's new Hardware division. Lorraine was responsible for driving Google’s social impact focus on education, economic opportunity and inclusion, and for the company crisis response strategy. Previously, Lorraine led Marketing for Google in Europe, the Middle East and Africa. Lorraine graduated from Dublin City University with a joint honors degree in International Marketing and Languages. She has been named Adweek’s Grand Brand Genius, Business Insider's Most Innovative CMO, one of the world’s 50 Most Powerful Moms, and most recently Cannes Creative Marketer of the Year. A native of Ireland, Lorraine lives in the Bay Area with her husband and two children.

Prabhakar Raghavan

SVP, Ads and Commerce Google

Prabhakar Raghavan is a Senior Vice President at Google, and oversees Google’s Advertising and Commerce products, including search, display and video advertising, analytics, shopping, payments, and travel. In addition, he is responsible for infrastructure teams that provide much of the software backbone for search, ads and other groups.

Previously, he served as Vice President of Google Apps, Google Cloud, overseeing engineering, products and user experience. Under his leadership, the Apps business expanded from a set of consumer apps to an enterprise solution that is a major contributor to Google’s Cloud business. He also grew both Gmail and Drive past 1 billion MAUs and introduced a number of machine intelligence features in G Suite, including Smart Reply, Smart Compose, Drive Quick Access — each leading to measurable improvements in user experience.

Prior to joining Google, Prabhakar founded and led Yahoo! Labs where he was responsible for search and ad ranking, as well as ad marketplace design, and later served as the company’s Chief Strategy Officer. He also served as CTO at Verity, and held various positions over the course of 14 years at IBM with a focus on algorithms, data mining and machine learning.

Prabhakar holds a Ph.D. from U.C. Berkeley in Electrical Engineering and Computer Science and a Bachelor of Technology from the Indian Institute of Technology, Madras. His research background spans algorithms, web search and databases. He is the co-author of two widely-used graduate texts on algorithms and on search: Randomized Algorithms and Introduction to Information Retrieval; a member of the National Academy of Engineering, a Fellow of the ACM and IEEE; and was a Consulting Professor of Computer Science at Stanford University. In 2009, he was awarded a Laurea honoris causa from the University of Bologna. He has served as editor in chief for the Journal of the ACM, has published over 100 papers in various fields and holds 20 issued patents, including several on link analysis for web search.

Philipp Schindler

Chief Business Officer Google

As Google’s Senior Vice President and Chief Business Officer, Philipp leads the company’s Global Sales & Operations, overseeing global and regional sales activities for Google and YouTube, global technical and consumer support and operations, commercialization, sales and partnership strategy across all Google’s Ads and Commerce products, and partnership for Android, Chrome, and Hardware. He was previously in charge of Google's Global Sales & Operations, based in Mountain View, and Google’s business in Northern and Central Europe, based in London.

Prior to joining Google in 2005, Philipp was a Senior Vice President at AOL Germany, running the company's marketing and sales activities and serving as a member of their management board for six years. In this capacity, Philipp was responsible for one of the largest marketing and sales budgets in the country, developed many significant sales partnerships, and was responsible for direct marketing, traditional brand marketing, customer relationship management, business intelligence and data mining, and pricing. While in this role at AOL, Philipp won the Golden Effie as well as several other industry awards.

Before AOL, Philipp served as the head of marketing at CompuServe in Germany, a subsidiary of AOL Inc, and was part of the top junior talent program of Bertelsmann AG, where he focused on new media activities within their global corporate strategy unit.

Philipp earned a Diplom Kaufmann degree with distinction from the European Business School (EBS) in Oestrich-Winkel, Germany. He is also a scholar of the “Studienstiftung des deutschen Volkes”. He has won numerous industry recognitions, including Wall Street Journal’s Top 25 European Technology Leaders (2011), one of Germany’s top 10 leaders under 40 by Capital Magazine (2009), and Germany’s most influential media personality voted by Germany’s largest advertising magazine W&V (2006). He currently lives in Menlo Park, California with his wife and 3 children.

Sissie Hsiao

VP, Mobile Apps Google

Sissie Hsiao is the Vice President of Google's mobile app advertising division and an innovator at heart. Her areas of expertise include building a global business leading both the advertiser and publisher facing components of in-app advertising, as well as providing leadership on Google's broader cross-device initiatives.

Previously, Sissie led all of Google's cross-channel measurement and attribution efforts. Prior to Google, Sissie was a Lead Program Manager at Microsoft, launching multiple versions of Microsoft Office PowerPoint.

She has a BS in Electrical Engineering and Computer Science from University of California, Berkeley, and is passionate lifelong gamer.

Shyam Venugopal

VP, Global Media and Consumer Data Strategy PepsiCo

Shyam has been with PepsiCo since 2012 and has operated in roles both at the sector and global level. He is currently VP – Global Media and Consumer Data Strategy at PepsiCo. In this newly created global role within PepsiCo, his mandate is to create and deliver data-driven marketing strategies, capabilities and processes that improve the ROI on our advertising investments and build long-term brand equity. He is tasked with defining PepsiCo’s vision for consumer data strategy and to partner on how we leverages that data to inform end-to-end marketing strategies and activation. His responsibility also includes transforming PepsiCo’s relationships with external media agency partners, publishers and marketing technology providers, actively scouting new data partnerships, platforms and technologies.

Tom Lewand

Chief Executive Officer Shinola

Detroit-area native Tom Lewand joined Shinola as CEO in 2016 where he helps guide the strategic direction and business operations of the company. Prior to Shinola, Tom was President of the NFL’s Detroit Lions, where he held various roles for over 20 years. Lewand is active in the community, acting as Past Chairman of the Detroit Metro Convention and Visitors Bureau and serving on the Boards of Directors of the Detroit Zoological Society, the Downtown Detroit Partnership, the Detroit Economic Growth Corporation and the Parade Company. Lewand also is on the Corporate Advisory Board for the University of Michigan’s Ross School of Business and the Detroit Mayor’s Workforce Development Board.

Schedule

All Days
Monday, May 13
Tuesday, May 14
Wednesday, May 15

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Monday, May 13

12:00 – 10:00 PM

Arrivals & Check-in

7:00 – 10:00 PM

Welcome Reception

Tuesday, May 14

8:45 – 9:00 AM

Welcome Keynote

  • Philipp Schindler
    Chief Business Officer
    Google

    Philipp Schindler

    Chief Business Officer Google

    As Google’s Senior Vice President and Chief Business Officer, Philipp leads the company’s Global Sales & Operations, overseeing global and regional sales activities for Google and YouTube, global technical and consumer support and operations, commercialization, sales and partnership strategy across all Google’s Ads and Commerce products, and partnership for Android, Chrome, and Hardware. He was previously in charge of Google's Global Sales & Operations, based in Mountain View, and Google’s business in Northern and Central Europe, based in London.

    Prior to joining Google in 2005, Philipp was a Senior Vice President at AOL Germany, running the company's marketing and sales activities and serving as a member of their management board for six years. In this capacity, Philipp was responsible for one of the largest marketing and sales budgets in the country, developed many significant sales partnerships, and was responsible for direct marketing, traditional brand marketing, customer relationship management, business intelligence and data mining, and pricing. While in this role at AOL, Philipp won the Golden Effie as well as several other industry awards.

    Before AOL, Philipp served as the head of marketing at CompuServe in Germany, a subsidiary of AOL Inc, and was part of the top junior talent program of Bertelsmann AG, where he focused on new media activities within their global corporate strategy unit.

    Philipp earned a Diplom Kaufmann degree with distinction from the European Business School (EBS) in Oestrich-Winkel, Germany. He is also a scholar of the “Studienstiftung des deutschen Volkes”. He has won numerous industry recognitions, including Wall Street Journal’s Top 25 European Technology Leaders (2011), one of Germany’s top 10 leaders under 40 by Capital Magazine (2009), and Germany’s most influential media personality voted by Germany’s largest advertising magazine W&V (2006). He currently lives in Menlo Park, California with his wife and 3 children.

9:00 – 10:00 AM

Ads Innovation Keynote (Live Streamed)

  • Prabhakar Raghavan
    SVP, Ads and Commerce
    Google

    Prabhakar Raghavan

    SVP, Ads and Commerce Google

    Prabhakar Raghavan is a Senior Vice President at Google, and oversees Google’s Advertising and Commerce products, including search, display and video advertising, analytics, shopping, payments, and travel. In addition, he is responsible for infrastructure teams that provide much of the software backbone for search, ads and other groups.

    Previously, he served as Vice President of Google Apps, Google Cloud, overseeing engineering, products and user experience. Under his leadership, the Apps business expanded from a set of consumer apps to an enterprise solution that is a major contributor to Google’s Cloud business. He also grew both Gmail and Drive past 1 billion MAUs and introduced a number of machine intelligence features in G Suite, including Smart Reply, Smart Compose, Drive Quick Access — each leading to measurable improvements in user experience.

    Prior to joining Google, Prabhakar founded and led Yahoo! Labs where he was responsible for search and ad ranking, as well as ad marketplace design, and later served as the company’s Chief Strategy Officer. He also served as CTO at Verity, and held various positions over the course of 14 years at IBM with a focus on algorithms, data mining and machine learning.

    Prabhakar holds a Ph.D. from U.C. Berkeley in Electrical Engineering and Computer Science and a Bachelor of Technology from the Indian Institute of Technology, Madras. His research background spans algorithms, web search and databases. He is the co-author of two widely-used graduate texts on algorithms and on search: Randomized Algorithms and Introduction to Information Retrieval; a member of the National Academy of Engineering, a Fellow of the ACM and IEEE; and was a Consulting Professor of Computer Science at Stanford University. In 2009, he was awarded a Laurea honoris causa from the University of Bologna. He has served as editor in chief for the Journal of the ACM, has published over 100 papers in various fields and holds 20 issued patents, including several on link analysis for web search.

  • Sissie Hsiao
    VP, Mobile Apps
    Google

    Sissie Hsiao

    VP, Mobile Apps Google

    Sissie Hsiao is the Vice President of Google's mobile app advertising division and an innovator at heart. Her areas of expertise include building a global business leading both the advertiser and publisher facing components of in-app advertising, as well as providing leadership on Google's broader cross-device initiatives.

    Previously, Sissie led all of Google's cross-channel measurement and attribution efforts. Prior to Google, Sissie was a Lead Program Manager at Microsoft, launching multiple versions of Microsoft Office PowerPoint.

    She has a BS in Electrical Engineering and Computer Science from University of California, Berkeley, and is passionate lifelong gamer.

  • Chetna Bindra
    Senior Product Manager, User Trust and Privacy
    Google

    Chetna Bindra

    Senior Product Manager, User Trust and Privacy Google

    Chetna Bindra is a Senior Product Manager for User Trust and Privacy at Google. In this role, she works across Google’s ads and partner ecosystem to help maintain and enhance user privacy. Chetna worked closely with publishers when she first started at Google in 2014, helping to implement various brand protections, surface insights, create ads policies and privacy controls. Today, she is committed to putting Google’s user privacy principles into practice across Google’s entire advertising business and promoting a broader understanding of regulatory and industry changes to all constituents involved.

    Chetna holds a Bachelor of Science in Physics from St. Stephen’s College in India and a PhD in Physics from the University of Pennsylvania.

  • Anthony Chavez
    Director, Product Management, Google Ads and Search Ads 360
    Google

    Anthony Chavez

    Director, Product Management, Google Ads and Search Ads 360 Google

    Anthony Chavez is a Director of Product Management at Google responsible for Google Ads and Search Ads 360.

    Previously Anthony worked on Mobile Search Ads including offline measurement and calls. Before joining Google in 2011, Anthony worked at Microsoft for 15 years where he led program management and engineering teams for a wide range of projects.

    Anthony holds a SB and MEng degree in computer science from the Massachusetts Institute of Technology.

  • Oliver Heckmann
    VP, Engineering, Travel and Shopping
    Google

    Oliver Heckmann

    VP, Engineering, Travel and Shopping Google

    Oliver Heckmann is a Vice President of engineering for Travel and Shopping, responsible for Google’s travel products including Google Flights, QPX, Google Destinations, Google Trips App, Hotel Search and Hotel Ads as well as Google's Shopping products. Before working on Travel and Shopping, Oliver was based in Zürich, leading the global YouTube Creator teams. Prior to joining Google in 2006, he was leading a research team at the Multimedia Communications Lab in Darmstadt / Germany.

  • Nicky Rettke
    Director, Product Management, Video Ads
    Google

    Nicky Rettke

    Director, Product Management, Video Ads Google

    Nicky Rettke is a Director of Product Management for YouTube ads, focused on building end-to-end solutions for performance advertisers. Nicky has been at Google for over 10 years and led the efforts around YouTube mobile ads before building YouTube's direct response business. Nicky graduated from the University of Pennsylvania with a B.S. and M.S. in Computer Telecommunications Engineering.

10:00 – 10:20 AM

Anticipate to Win

  • Allan Thygesen
    President, Americas
    Google

    Allan Thygesen

    President, Americas Google

    As President of the Americas at Google, Allan leads the Company’s advertising business in North and South America. Prior to this role he was President of Google Marketing Solutions, overseeing the global mid-market and small advertiser business, which serves millions of customers and agencies worldwide. Allan is a sought-after voice in the technology industry and presently serves as a Lecturer at the Stanford Graduate School of Business and as an outside Director for RingCentral (NYSE: RNG).

    Before joining Google in 2010, Allan was a Managing Director and Partner in the U.S. venture and growth funds of The Carlyle Group, where he led investments in startups in sectors including e-commerce, mobile advertising and imaging. Earlier, Allan served as EVP, sales and business development, at Wink Communications, which he helped take public in 1999. Before Wink, he worked in sales, marketing, customer service and finance management roles at various technology companies in the United States and Denmark.

    Allan received a master’s degree in economics from the University of Copenhagen and an MBA degree from the Stanford Graduate School of Business, where he graduated as an Arjay Miller scholar. He lives in the Bay Area with his wife and four children.

With advancements in AI, the biggest opportunities for brands are anticipating consumer needs and meeting them in the moment. Hear more about driving growth in an AI-First World with Allan Thygesen, President of the Americas at Google.

10:20 – 10:40 AM

The Future of Search

  • Ben Gomes
    SVP, Search and Assistant
    Google

    Ben Gomes

    SVP, Search and Assistant Google

    Ben leads the Search organization at Google, overseeing products including Search, the Google Assistant, and News. Having worked at Google for more than 18 years, he has led the development of nearly all aspects of the Google Search service ranging from crawling and indexing to ranking and new feature design. Gomes' responsibilities include continuing to innovate and provide ever faster and more relevant responses to the trillions of Search queries asked by Google users each year; developing new features for Search; and bringing the product to new devices and languages. As one of Google's first principal engineers, Ben is widely known as one of the founders of Google Search. Prior to Google, Ben earned his BA from Case Western University in Ohio and his Ph.D. in computer science from UC Berkeley. He was born in Dar-es-salaam, Tanzania and raised in Bangalore, India. In his free time, he can be found practicing his hobby of woodworking.

For 20 years Search has evolved to serve people around the world and connect them with the information they need. Join Ben Gomes, Google’s SVP of Search, to learn where Search is going next and how AI and other innovations are making it possible to help users in entirely new ways.

11:30 – 5:00 PM

Google Ads Stage

Explore the Future of Search Ads
11:30 - 12:00 PM
Search Ads have come a long way. It's much more than just keywords that's powering the best ad. Consumers are showing their intent on new surfaces and in varying contexts. Join us for a glimpse into the future of Search Ads. Hear about the insights that are fueling our long term vision, and learn what's driving our roadmap for ad formats, automation and measurement.

Unlock Your Creative Potential with Machine Learning
12:00 - 12:30 PM
Would you rather think creatively or execute at scale? Now you don't have to choose. Explore how machine learning can help scale the way you build and optimize ads–unlocking your creative potential.

Expand Your Reach with Smarter Keywords and Audiences
1:00 - 1:30 PM
Search is now more conversational, more local, and more research-focused than ever before. Learn how the evolution of match types and audiences make it easy for you to reach the right customer with the right message no matter how they search.

Work Smarter with New Tools and Insights
1:30 - 2:00 PM
As you scale your accounts, are you finding more and more of your hours trapped in spreadsheets, reporting and analysis? To deliver performance at scale, you need smarter and faster tools. Join us for an exclusive peek at new tools that help you get more done in less time.

Take Performance to the Next Level with Advanced Measurement and Bidding
2:30 - 3:00 PM
Marketers rely on data to make countless decisions about their accounts. Join us to see the latest measurement and auto-bidding innovations that will help you better measure what matters to you and grow your business. Get actionable takeaways on applying these new metrics and goals to your accounts.

Bring Local Customers Through Your Doors
3:00 - 3:30 PM
Mobile has bridged the online and offline worlds, allowing customers to move seamlessly between the two. Discover how Google’s latest omnichannel innovations help you reach local customers, measure your offline impact and turn insights into action.

Boost Performance on Display with Automation
4:00 - 4:30 PM
Reaching the right people across millions of websites and apps is more challenging than ever before. See how you can supercharge your Display ads performance by automating the mundane while gaining deeper insights and more control where it counts.

Press Play on More Creativity with YouTube
4:30 - 5:00 PM
Creativity is the number one driver of a campaign’s success. Learn about the new tools that help agencies and brands effectively bring their big ideas to life and hear from various brands on the creative approaches that enable their success on YouTube.

Google Marketing Platform Stage

Learn What's Next for Google Marketing Platform
1:00 - 1:30 PM
Hear about our vision and the latest plans for Google Marketing Platform. Discover how marketers are benefiting from bringing together advertising and analytics, and learn about upcoming innovations for programmatic media buying, TV, measurement and more.

Earn Trust and Get Results with Responsible Marketing
1:30 - 2:00 PM
People are demanding more transparency and control over how their data is collected, shared and used. Forward-thinking marketers understand that earning user trust is now a requirement for driving growth online. Learn about Google's latest solutions that help marketers deliver relevant ads and measure their investments while also meeting people's expectations for privacy and control.

Connect to People with Innovative Formats on Premium Inventory
2:30 - 3:00 PM
As people watch, listen and enjoy more digital content, marketers have more opportunities to connect than ever before. But to succeed, you need access to high-quality inventory across screens and formats. Learn how consolidating media buys in Display & Video 360 helps you deliver more relevant messages and stay in control of your marketing.

Build a TV and Video Strategy for Today and Tomorrow
3:00 - 3:30 PM
Today’s TV viewers have the power of choice. They can watch whatever they want, whenever and wherever. Learn how Display & Video 360 helps you reach TV-quality audiences where they are by planning, buying and measuring linear TV together with connected TV and digital.

Understand the Customer Journey across Web and App
4:00 - 4:30 PM
Consumers today engage with a brand’s website and app, but too often marketers measure and optimize those experiences separately. Learn how new capabilities in Google's analytics solutions give marketers a more complete view of the customer – enabling them to improve the customer experience and drive growth.

Scale your Marketing with Flexible Automation and Efficient Workflows
4:30 - 5:00 PM
Whether you are a marketer at an agency or a leading brand, you need marketing tools that adapt to your unique needs while making you more efficient. Discover how you can customize Google Marketing Platform’s advanced tools to scale your marketing.

Marketing Leaders Keynotes

Measurement for Growth featuring Nordstrom & YETI
11:30 - 12:30 PM
Marketing Leaders Stage A
Growth and industry complexity require new approaches to measurement. In this session, Jason Gowans, VP of Marketing, Digital & Enterprise Data at Nordstrom, and Kristen Nolte, Head of Global eCommerce at YETI, will share how they leverage measurement to build a deeper understanding of their customers and drive business impact.

Anticipate to Win: Driving Growth in a World of Curious Consumers Featuring PepsiCo
11:30 - 12:30 PM
Marketing Leaders Stage B
Forget everything you know about the marketing funnel. Each consumer has a unique journey full of unpredictable moments. Join Shyam Venugopal, VP of Marketing and Data Services at PepsiCo, as he shares how the power of AI and insights is helping PepsiCo shape consumer intent and anticipate their future needs.

From Brand to Demand: Driving Growth with Video Featuring TechStyle Fashion Group (Fabletics, Savage X Fenty, JustFab, FabKids, ShoeDazzle)
1:00 - 2:00 PM
Marketing Leaders Stage A
More than half of shoppers say online video has helped them decide which specific brand or product to buy. Join Daniel Pahl, Vice President of Media and Acquisition Marketing, TechStyle Fashion Group (Fabletics, Savage X Fenty, JustFab, FabKids, ShoeDazzle) as he shares how TechStyle is evolving their growth strategy to embrace the expanding role of online video across the customer journey.

Mobile at the Speed of Growth Featuring VW
2:30 - 3:30 PM
Marketing Leaders Stage A
In a mobile first world, consumers expect brands to provide maximum value for their time. In this session, we'll explore how brands can measurably impact their bottom line and transform their business by delivering fast, frictionless and personalized user experiences.

Measurement for Growth Featuring Johnson & Johnson
2:30 - 3:30 PM
Marketing Leaders Stage B
Growth and industry complexity require new approaches to measurement. In this session, Sissy Urista, Commercial Leader of Oral Care at Johnson & Johnson along with Daniel DiGiuseppe, Vice President at Universal McCann, will share how Listerine Ready! Tabs is progressing their measurement across the full consumer journey.

Anticipate to Win: Driving Growth in a World of Curious Consumers
Marketing Leaders Stage A
Whether you're a legacy brand being reborn on digital, or a digital-native disrupting an established industry, you still face the same challenge: the modern consumer journey is more unpredictable than ever before.

4:00 - 4:30 PM
Hear from Anil Goteti, SVP of Flipkart, on how the power of AI and insights is helping India’s largest online retailer anticipate consumer needs.

4:30 - 5:00 PM
Hear from Elise Yoshida, Chief Digital Officer at Louboutin, takes the stage to share how the luxury brand is innovating across the customer journey to drive growth.

Captivate to Convert: How to Drive Growth with Video Featuring Shinola
4:00 - 4:30 PM
Marketing Leaders Stage B
YouTube may seem worlds away from the search results page, but it’s really not–especially in the mind of the consumer. Join Tom Lewand, Chief Executive Officer at Shinola, as he shares how Shinola is evolving their growth strategy to embrace the expanding role of online video across the customer journey.

How Google Marketing does Marketing
4:30 - 5:00 PM
Marketing Leaders Stage B
Get a sneak peak inside Google Marketing to understand how they are pushing the boundaries for what's possible. In this session, hear from Josh Spanier, Global Director of Marketing, Media Lab, on how they are using insights, creative, and technology to develop and execute effective media campaigns.

7:00 – 10:00 PM

Evening Party & Special Performance

Wednesday, May 15

8:30 – 9:10 AM

Inclusion Works: How Brands Redefined the Rules to Business (And Won More Customers)

  • Danielle Tiedt
    Chief Marketing Officer
    YouTube

    Danielle Tiedt

    Chief Marketing Officer YouTube

    Danielle Tiedt joined Google in May of 2012 as YouTube’s Chief Marketing Officer, and since then has worked to showcase and grow the magic of the platform. Under her leadership, YouTube Marketing has focused on building mainstream recognition for YouTube stars and shows, building the growing tribe of global creators and endemic music artists across 76 countries, developing YouTube Music—now the number one music service for GenC, bringing the first ever YouTube Kids app to market, launching the YT Red subscription service, and creating a series of beautiful, fun, and crazy moments celebrating YouTube fans and the role they play in the culture we love. Prior to Google, Danielle worked in a variety of roles at Microsoft for over 15 years. She is a graduate of the University of Wisconsin-Madison and now lives in San Francisco with her husband and young son. Outside of work, Danielle enjoys great music, great art and anything outdoors.

  • Sandy Saputo
    Chief Marketing Officer
    Kendo Brands, including Fenty Beauty

    Sandy Saputo

    Chief Marketing Officer Kendo Brands, including Fenty Beauty

    Sandy is Kendo’s Chief Marketing Officer, SVP. Since joining Kendo in 2017, she has energized the marketing organization with her fierce and compassionate leadership style: Transforming the business with social-first integrated marketing and thumb-stopping storytelling to fuel frenzy and connect with the hearts and minds of clients everywhere like never before. Sandy has built an impressive career in beauty: in fact, she has twice been a recipient of the San Francisco Business Times Most Influential Woman award. Prior to Kendo she was the CMO of Bare Escentuals. And before that, she held executive roles at Procter & Gamble and Sebastian Professional. A little known fact: early in her career, she was a movie and editorial makeup artist. She speaks several languages, including French and Arabic, and currently resides in San Francisco with her husband and two children. In her free time she enjoys mentoring young women, volunteering for children and animal causes, and also dazzles as a certified Zumba instructor.

  • Anton von Rueden
    Chief Operating Officer
    TechStyle Fashion Group

    Anton von Rueden

    Chief Operating Officer TechStyle Fashion Group

    Anton von Rueden is TechStyle Fashion Group’s Chief Operating Officer. In his role, he oversees Global Operations including Global Technology, Global Member Services, Global People Team, Global Real Estate and Facilities, Global Fulfillment Centers, Global Supply Chain, and Global Corporate Communications for TechStyle’s fashion brands JustFab, Shoedazzle, Fabletics, FabKids and Savage X Fenty.

    He began his career in his native Germany in 1999, joining a small startup that would become eBay Germany. Von Rueden managed the marketing department of eBay Germany from 2001–2003 before he began building eBay’s European Customer Service Center in Berlin. In 2003 he moved to the European HQ in Bern and, in his capacity as Managing Director, established eBay’s business teams in Austria and Switzerland. In 2006 he left eBay for Spreadshirt, where he led their Global Operations until 2008. Spreadshirt led to a position running Operations for the Munich-based law firm Waldorf Frommer until 2012. In 2012 von Rueden co-founded Carfrogger and until the completion of a merger in 2014 led the company as the CEO. In 2014 he joined TechStyle Fashion Group as General Manager of Global Member Services before relocating from Berlin to El Segundo to serve as Chief Operating Officer.

  • Valeisha Butterfield Jones (Moderator)
    Global Head, Community Inclusion
    Google

    Valeisha Butterfield Jones (Moderator)

    Global Head, Community Inclusion Google

    Valeisha Butterfield Jones is the Global Head of Community Inclusion for Google and the Co-founder and CEO of the Women in Entertainment Empowerment Network (WEEN).

    In 2018, Valeisha was named a Global Ambassador for TUMI travel and Eileen Fisher, reaching audiences across the globe.

    An award-winning activist, author and executive, Valeisha formerly served as the National Youth Vote Director for President Obama’s 2012 reelection campaign, delivering one of the largest youth voter turnouts in American history. Valeisha also served in the Obama Administration as the Deputy Director of Public Affairs for the International Trade Administration, as the Executive Director and Vice President of Rush Communications and as the National Director of Diversity and Inclusion for the Alzheimer’s Association.

    Valeisha’s career started at HBO Sports and has spanned for two decades with proven community impact at the intersections of technology, politics, and entertainment.

    Valeisha has been recognized by Forbes Magazine, Elle Magazine’s Top 10 Women to Watch, Essence Magazine’s Top 40 under 40, Harper’s Bazaar, Ebony Magazine’s Power 100 (2x), TheRoot100 (2x), Glamour Magazine and others. Valeisha is a wife, mom, host of Valeisha's Desk on YouTube and author of the highly-acclaimed book The Girlprint, a career mentorship guide for young women.

  • Tiffany R. Warren
    SVP, Chief Diversity Officer of Omnicom Group / Founder & President of ADCOLOR

    Tiffany R. Warren

    SVP, Chief Diversity Officer of Omnicom Group / Founder & President of ADCOLOR

    As Senior VP, Chief Diversity Officer for Omnicom Group, Tiffany leads the strategy that enhances Omnicom's vision to be a world class, benchmark company for sustainable diversity and inclusion and aligning this critical practice with the company’s business objectives and clients’ results. She oversees a team focused on Omnicom-wide change efforts for the advancement and retention of top performing talent inclusive of women, people of color and members of the LGBT community in an inclusive work culture.
    Recognized as a leader and visionary in the field of diversity, Tiffany is a talent strategist with 21 years of championing diverse professionals in the advertising industry. In 2005, she founded ADCOLOR, which has launched the ADCOLOR Conference & Awards and the ADCOLOR FUTURES program. As President of ADCOLOR, she is deeply involved in the direction the creative industries are taking around diversity and inclusion.

    In addition to her roles with Omnicom and ADCOLOR, Tiffany serves on the boards of several organizations: the Ad Council, GLAAD, Brotherhood|Sister Sol, American Advertising Federation and The Ghetto Film School. She is also a member of the 4A's Diversity Committee and the AAF Mosaic Center Executive Council, through which she helps prepare diverse talent to soar in careers with longevity and purpose.

    Tiffany was honored as an Advertising Age Woman to Watch, AAF District 2 "Role Model" Diversity Achievement Award, AAF Hall of Achievement Inductee and The Jack Avrett Volunteer Award Recipient (the youngest in the awards history), Black Enterprise Top Executives in Diversity, AAF Pioneer in Diversity Award (Omnicom Group), 4A's MAIP Gladiator Award, the National Association Black Journalists' Patricia L. Tobin Media Professional Award Recipient, The European Diversity Awards' Global Diversity Champion Award, the Woman of Distinction Award from the Girl Scouts of Greater New York, the Black Institute's Media Leadership Award, AOL MAKER, the New York Urban League's Frederick Douglass Medallion and the AAF Barton G. Cummings Gold Medal for Distinguished Service, the 4A's 100 People Who Make Advertising Great List, Ebony 100 and John A. Reisenbach Distinguished Citizenship Award.

    A native Bostonian and the oldest of ten children, Tiffany is a proud graduate of The Winsor School and Bentley University and still finds the time to mentor over 120+ professionals personally.

Come meet the CXOs who are redefining the rules of business. Learn how these leaders are weaving inclusion into the fabric of their brands and winning customers along the way.

9:10 – 9:40 AM

AR/VR: Pushing the Boundaries of Helpfulness with what You See

Today, the physical and digital worlds are becoming much more integrated, and the place where they have the potential to connect most deeply is the phone’s camera. Join Clay Bavor, VP of Augmented Reality and Lens, at Google, to get a first-hand look at how new technologies will provide consumers the ability to do more with what they see.

10:00 – 1:00 PM

Think Auto

The Opportunity to Innovate
10:00 - 10:30 AM
Vehicle shoppers depend upon and expect brands to understand where they are in their journey and help them in those moments. In order for auto manufacturers to help car shoppers and continue to drive growth, they must connect their data across tiers, apply the right data to their marketing and align their marketing success metrics to business outcomes.

Global Transformation of the Auto Industry
10:30 - 11:00 AM
Dr. Ruth Heuss, a Senior Partner at McKinsey who specializes in the global Auto industry, will share McKinsey's perspective on the macro shifts transforming the industry and the implications for marketers across tiers.

Driving Growth Through Cross-Tier Coordination
11:00 - 11:30 AM
The car shopper’s path to purchase is no longer linear and as a result, auto brands are forced to think differently about the way they engage customers. No longer can brands create siloed marketing strategies across tiers and platforms. In order to drive growth, leading brands are starting to connect their data across tiers. Hear from Tom Laymac, Fiat Chrysler's Global Director of Digital, share how FCA is driving cross-tier coordination and seeing initial success as a result.

Networking Break
11:30 - 11:50 AM

Captivate to Convert: Drive Engagement and Action Through Video
11:50 - 12:20 PM
As consumers shift away from traditional television and towards online video, auto brands are rethinking how they engage their customers from discovery to purchase. In this session you’ll learn from Cindy Hamrick, Vice President of Marketing for Gulf States Toyota, how the second largest franchised distributor of Toyota vehicles in the United States, engages their customers through video to drive both awareness and action.

Align Your Measurement to Drive Dealership Foot Traffic
12:20 - 12:50 PM
As competition increases, it’s critical for auto brands to do more with less and drive greater impact with the marketing dollars they have. In this session, you’ll learn how Brian Benstock, Vice President and General Manager of Paragon Honda, is shifting his local marketing and measurement strategies to drive business results.

Closing Remarks
12:50 - 1:00 PM

Think Finance

Opening Remarks
10:00 - 10:05 AM

The Future of Growth in Financial Services
10:05 - 10:20 AM
Financial consumers are demanding more than ever before. They expect personalization and help every time they interact with a brand. To comply, business must deliver great experiences at every touch point — and it’s up to marketers to lead the charge. This means challenging the brand to move past the narrow lens of focusing only on traditional KPIs, and focus instead on identifying and nurturing consumer relationships. Then, businesses can uncover new customers, new value, and new growth.

Building Digital Trust to Grow Your Share of Wallet
10:20 - 10:40 AM
Competition keeps heating up in the financial services industry. There are more products, more brands, more ways to buy than ever. For consumers, it’s overwhelming. For marketers, it’s a competitive nightmare. The key to growing wallet share lies in a brand’s ability to understand the individual needs of high-potential leads and cultivate meaningful relationships with them.

Identify to Nurture: Engaging High-Potential Customers to Drive Growth
10:40 - 11:05 AM
The next generation of financial consumers have entered the market. And while they might be uncompromising and demanding with sky-high expectations, they also offer tremendous growth opportunities for finance brands. Lisa Crossley Hunter, Vice President of Search and Social Media at Fidelity, explains how her brand focused on optimizing data, automation, and measurement to meet the next generation head on and drive leading results.

Networking Break
11:05 - 11:35 AM

Every Step Counts: Measuring the Full Customer Journey
11:35 - 12:10 PM
Discover how Google’s latest omnichannel innovations help you reach local customers, measure your offline impact, and turn insights into action. Christophe Combette, Product Manager for Google's Online-to-Offline Solutions, will share our latest innovations for Finance. Then, Vice President of Media and Channels at H&R Block, Amy Hu, will discuss the pivotal role stores play in helping people complete their taxes. Capturing the impact of marketing spend at every stage of the consumer journey engages more high value customers than ever before. That means more people getting tax help when and where they need it, and greater growth for the brand.

Captivate to Convert: Building Valuable Relationships with Video
12:10 - 12:35 PM
Video plays a critical role throughout the entire financial services purchase journey. When coupled with intent signals, video can help reach valuable consumers in critical decision-making moments that inspire action. Executive Vice President at Wells Fargo, Michael Lacorazza, shares how his brand engages new audiences and builds customer relationships through video and YouTube.

Connect to Transform: Building Lasting Relationships with Stories
12:35 - 12:55 PM
Want to start a conversation with potential customers? Leverage the power of storytelling to break through the clutter and grab your audience’s attention with something completely unexpected. SoFi CEO, Anthony Noto, talks about how storytelling through digital video is providing a new way to connect with consumers, using empathy and honesty to break down the barriers to financial success.

Closing Remarks
12:55 - 1:00 PM

Think Retail

Opening Remarks
10:00 - 10:15 AM
Rising consumer expectations and technology advancements continue to drive changes for retailers, brands and manufacturers. John McAteer, Google’s VP of Sales and Surojit Chatterjee, Google’s VP of Shopping Products share Google’s view on how retailers can best drive growth today, and what that means for everything we’re building here at Google.

Future of Retail with Andreessen Horowitz
10:15 - 10:40 AM
Technology has significantly changed retail over the past decade. We're now on the cusp of new, major platform shifts - like machine learning - which will dramatically impact swaths of retail, manufacturing, marketing, and entertainment. Benedict Evans, partner at Andreessen Horowitz, will explore what's in store for these key industries and beyond, as technology begins to tackle bigger problems, in harder markets, at deeper levels.

Connect with Your Customers Along the Shopper Journey
10:40 - 11:25 AM
Retailers today have a huge wealth of data. But how can you best harness and leverage that data? Hear how top retailers are accelerating their growth with data, insights and automation -- from the latest in measurement, to audience insights, merchandising analytics and more. You’ll also learn about new innovations from Google for retailers and brand manufacturers.

Networking Break
11:25 - 11:45 AM

Drive Action with Frictionless Shopping Experiences
11:45 - 12:15 PM
Today’s consumers expect frictionless experiences everywhere they choose to shop. Learn about the latest tools and insights to help you drive action everywhere consumers are, online, in-store and everywhere in between.

Accelerate with Data, Insights and Automation
12:15 - 12:50 PM
Retailers today have a huge wealth of data. But how can you best harness and leverage that data? Hear how top retailers are accelerating their growth with data, insights and automation -- from the latest in measurement, to audience insights, merchandising analytics and more. You’ll also learn about new innovations from Google for retailers and brand manufacturers.

Closing Remarks
12:50 - 1:00 PM

Think Travel

The Future of Growth in the Travel Industry
10:00 - 10:15 AM
Traveler expectations and complexity in the customer journey continue to grow, but the opportunity to innovate in Travel is greater than ever before. Travel brands that embrace data as a foundation for their business, lean into automation and break down internal silos will be best positioned for future growth.

The “Make or Break” Moments in the Booking Journey
10:15 - 10:45 AM
Get a first look at new research from Bain & Company at how traveler behaviors and attitudes are changing, what travelers expect of brands in an increasingly multi-touch world and how a company can adapt in this ever-evolving industry.

Redefining Loyalty
10:45 - 11:10 AM
How can brands grow loyalty in travel? A look at how Qantas used insights to reimagine its customer value proposition, and become the world’s most diverse airline loyalty program.

Networking Break
11:10 - 11:30 AM

From Inspiration to Action: Driving Growth through Video
11:30 - 11:55 AM
The most innovative brands are turning to video to drive awareness and consideration. Hear how a leading travel brand used the power of sight, sound and motion to not only create demand but also influence action.

Capture Demand: How Choice Hotels Delivers Seamless Experiences with Technology
11:55 - 12:20 PM
With consumers researching everything from “hotels near me” to “best hotel in New York”, expectations of travel companies to deliver comprehensive, seamless experiences are higher than ever. Learn how Choice Hotels is leaning into digital to find and convert the most qualified travelers for their business, wherever they may be.

What’s Next: How Google Helps
12:20 - 12:45 PM
Today’s consumers expect helpful insights, speed and comprehensive information throughout the travel journey. Get an in-depth look at how Google helps connect users to travel brands and what’s to come across products.

Closing Remarks
12:50 - 1:00 PM

10:00 – 2:40 PM

Google Ads Stage

Explore the Future of Search Ads
10:00 - 10:30 AM
Search Ads have come a long way. It's much more than just keywords that's powering the best ad. Consumers are showing their intent on new surfaces and in varying contexts. Join us for a glimpse into the future of Search Ads. Hear about the insights that are fueling our long term vision, and learn what's driving our roadmap for ad formats, automation and measurement.

Unlock Your Creative Potential with Machine Learning
10:30 - 11:00 AM
Would you rather think creatively or execute at scale? Now you don't have to choose. Explore how machine learning can help scale the way you build and optimize ads–unlocking your creative potential.

Expand Your Reach with Smarter Keywords and Audiences
11:30 - 12:00 PM
Search is now more conversational, more local, and more research-focused than ever before. Learn how the evolution of match types and audiences make it easy for you to reach the right customer with the right message no matter how they search.

Work Smarter with New Tools and Insights
12:00 - 12:30 PM
As you scale your accounts, are you finding more and more of your hours trapped in spreadsheets, reporting and analysis? To deliver performance at scale, you need smarter and faster tools. Join us for an exclusive peek at new tools that help you get more done in less time.

Take Performance to the Next Level with Advanced Measurement and Bidding
1:00 - 1:30 PM
Marketers rely on data to make countless decisions about their accounts. Join us to see the latest measurement and auto-bidding innovations that will help you better measure what matters to you and grow your business. Get actionable takeaways on applying these new metrics and goals to your accounts.

Bring Local Customers Through Your Doors
1:30 - 2:00 PM
Mobile has bridged the online and offline worlds, allowing customers to move seamlessly between the two. Discover how Google’s latest omnichannel innovations help you reach local customers, measure your offline impact and turn insights into action.

Boost Performance on Display with Automation
1:40 - 2:10 PM
Reaching the right people across millions of websites and apps is more challenging than ever before. See how you can supercharge your Display ads performance by automating the mundane while gaining deeper insights and more control where it counts.

Press Play on More Creativity with YouTube
2:10 - 2:40 PM
Creativity is the number one driver of a campaign’s success. Learn about the new tools that help agencies and brands effectively bring their big ideas to life and hear from various brands on the creative approaches that enable their success on YouTube.

Google Marketing Platform Stage

Learn What's Next for Google Marketing Platform
10:00 - 10:30 AM
Hear about our vision and the latest plans for Google Marketing Platform. Discover how marketers are benefiting from bringing together advertising and analytics, and learn about upcoming innovations for programmatic media buying, TV, measurement and more.

Earn Trust and Get Results with Responsible Marketing
10:30 - 11:00 AM
People are demanding more transparency and control over how their data is collected, shared and used. Forward-thinking marketers understand that earning user trust is now a requirement for driving growth online. Learn about Google's latest solutions that help marketers deliver relevant ads and measure their investments while also meeting people's expectations for privacy and control.

Connect to People with Innovative Formats on Premium Inventory
11:30 - 12:00 PM
As people watch, listen and enjoy more digital content, marketers have more opportunities to connect than ever before. But to succeed, you need access to high-quality inventory across screens and formats. Learn how consolidating media buys in Display & Video 360 helps you deliver more relevant messages and stay in control of your marketing.

Build a TV and Video Strategy for Today and Tomorrow
12:00 - 12:30 PM
Today’s TV viewers have the power of choice. They can watch whatever they want, whenever and wherever. Learn how Display & Video 360 helps you reach TV-quality audiences where they are by planning, buying and measuring linear TV together with connected TV and digital.

Understand the Customer Journey across Web and App
1:00 - 1:30 PM
Consumers today engage with a brand’s website and app, but too often marketers measure and optimize those experiences separately. Learn how new capabilities in Google's analytics solutions give marketers a more complete view of the customer – enabling them to improve the customer experience and drive growth.

Scale your Marketing with Flexible Automation and Efficient Workflows
1:30 - 2:00 PM
Whether you are a marketer at an agency or a leading brand, you need marketing tools that adapt to your unique needs while making you more efficient. Discover how you can customize Google Marketing Platform’s advanced tools to scale your marketing.

Networking

Connect with digital marketers from across the globe. Dedicated networking opportunities will be available throughout the event to help you build lasting relationships.

Networking1

Product Sandbox

Engage with Google’s product teams at the Product Sandbox - an interactive event experience where you’ll get to preview and play with the latest innovations.

From demos to workshops, there will be multiple ways to go even deeper on the products you care about.

Make sure to check out the Sandbox Talks, where you'll hear from product experts and industry thought leaders. See the Sandbox Talks schedule here.

Sandbox_demo

Industry Tracks

Explore new insights and innovations through an industry lens at one of our Think forums: Think Auto, Think Finance, Think Retail and Think Travel. Held on the last day of Google Marketing Live, these industry tracks will give you an in-depth look at new consumer insights, industry perspectives and product launches.

IndustryBreakouts

Diversity & Inclusion

Engage in two days’ worth of programming on diversity and inclusion topics. From the Inclusion Works panel to the Inclusion Lounge at the Sandbox, hear industry experts share learnings on how inclusive marketing drives results.

Featured speakers include The Female Quotient, Fenty Beauty, Omnicom Group and more.

Diversity

Venue

Moscone West Convention Center

800 Howard St, San Francisco, CA 94103

Please Note: Flights, travel expenses and hotel accommodations are not provided by Google. However, we’re happy to extend our discounted rates to a number of nearby hotels. You’ll receive links to book at our partner hotels in your registration confirmation email.

FAQ

General

By attending Google Marketing Live, you’ll be joining the world's leading digital marketers to help shape the future of our industry.

Power users—you will have unparalleled access to Google’s Search, Display, Programmatic and Analytics product teams to learn about Google’s latest roadmaps and help shape future innovations. From demos to workshops, there will be multiple ways to go even deeper on the products you care about.

Marketing executives—you will gain the latest insights and best practices from industry visionaries, and walk away with new strategies to grow your business. Hear the stories and lessons learned from leading CMOs who transformed their businesses in the face of industry challenges.

With over 100 sessions to inspire and inform you, you’ll find relevant programming no matter your industry or role. And with dedicated networking opportunities throughout the event, there’s no better place to learn from and connect with the brands that matter most to you. 

Monday, May 13 through Wednesday, May 15, 2019

Moscone West Convention Center
800 Howard Street
San Francisco, CA 94103
United States of America

Google Marketing Live is an invitation-only event. Please check your invitation email for your unique registration code to register. 

Please register as soon as possible. Registration will close once we reach capacity.

To cancel your registration, please go back to your invitation email and click "If you are unable to attend, please click here."

Please fill out the Visa Request (B1 Invitation) Form here . *NOTE* You should enter derrickdjang@google.com in the "Google POC" field in the last question of the Visa Request Form.

You can expect the entire process to take about 5 business days

Travel & Hotel

Attendees are responsible for their own travel and hotel accommodations. We’re happy to extend our discounted rates to a number of nearby hotels. Our room blocks fill up fast, so please book accommodations as soon as possible.

Please make note of this in your reservation when booking at one of our preferred hotel. You’ll receive links to book at our preferred hotels in your registration confirmation email.

Check-in is typically 3:00 PM Pacific Time. However, check-in times may vary depending on the hotel, so check with them directly prior to arriving.

Yes, you may cancel your hotel reservation by calling them directly and providing your reservation confirmation number. Please note, that if you cancel your hotel room within 7 days of your check-in date, you will be charged for your full length of stay. 

Moscone Center does not include a public parking facility. Listed below are public parking garages in close proximity to the facility, each of which provide certain spaces reserved for use by authorized, handicapped individuals. Click here to view a parking map, or use the list below for reference.

Fifth & Mission Parking Garage
833 Mission Street (between Fourth & Fifth streets, adjacent to Moscone West)
(415) 982-8522 x18

Moscone Center Garage
(Not operated by The Moscone Center)
255 Third Street (Folsom & Howard, across the street from Moscone South's Esplanade Ballroom)
(415) 777-2782 (garage)
(415) 538-7888 (office)

Hearst Parking Center
45 Third Street (entrance on Stevenson, 2 blocks from Moscone South/North)
(415) 989-4000

Museum Parc Garage
300 Third Street (entrance on Third and on Folsom streets)
(415) 284-9553

SFMoMA Garage
147 Minna St.
San Francisco, CA 94105
(415) 348-0971

Jessie Square Garage
223 Stevenson St.
San Francisco, CA 94103
(415) 978-9634

Miscellaneous

Only registered, badged guests will be able to attend Google Marketing Live.

We’re happy to accommodate. Please indicate any special needs in your registration. Some of these efforts include: mother’s rooms, gender neutral bathrooms, and a multi-faith room.

Please bring a valid photo ID to check-in and receive your event badge. More details about badge pickup will be provided closer to the event. 

Yes, we'll be broadcasting the main keynote as well as 8+ hours of presentations, behind-the-scenes features, live Q&As with product leaders and more. Register to watch

Childcare reimbursement of USD $100 per day (not exceeding USD $300 total) will be offered to parents attending that express interest in childcare via email (marketinglive2019@google.com), and is available on a first-come, first-served basis.

If your request for childcare is approved by us before the conference starts and your onsite attendance is confirmed, our team will reach out to you via email with next steps within 7 business days following Google Marketing Live.

Meals during the event are provided to all attendees.

San Francisco has an average high of 64°F / 18°C and an average low of 51°F / 11°C during the month of May.

We recommend business casual attire.

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